According to a post in DigitalPoint forum, SEO strategies are becoming, and will continue to become more and more vital to run a successful business online. As the world continues to become e-commerce centric (we’re barely past 10% here folks), the importance of information and how that information is accessed will become even MORE important. For a career choice SEO is 100% viable, but you should never limit yourself to a career.
http://forums.digitalpoint.com/showthread.php?t=1551630