Based from Randy’s experience, local results are driven by the keyword phrase being entered. For one phrase, local results will appear in the general SERPs, but for another similar phrase they don’t appear in the general SERPs.
http://www.highrankings.com/forum/index.php?showtopic=42827
January 28th, 2010 at 9:35 am
With so many amateurs posting what passes for information on the web, it’s refreshing to see a great article written by someone that actually knows what they’re talking about. I haven’t seen detailed information like this anywhere else on the web. SEO Optimization