A critical part of managing your brand’s reputation is monitoring for negative publicity that can be easily found on the web. This concept extends beyond basic alignment of online tactics and messaging with traditional, or “offline,” reputation management strategies. Like any SEO effort, protecting a brand’s online reputation takes time; but the rewards can be more than worth the wait. Although SEO efforts won’t take care of immediate issues a marketer faces when combating a reputation crisis, a sustainable yet adaptable SEO program is a marketer’s best proactive strategy for nurturing their brand online on an ongoing basis.
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