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High Bounce Rate

October 29th, 2009

Appearing for irrelevant or outdated keywords is a common flaw of poorly managed paid search marketing campaigns, but it can also afflict organic listings. If your site is ranking for unsuitable keywords, visitors clicking through expecting to find something specific will be disappointed when a glance at the page doesn’t reveal what they were looking for.
http://www.searchmarketingstandard.com/whats-high-bounce-rate

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