The first step in ROI or ROAS (return on ad spend) optimization is to define the ROI goal. It will become abundantly clear which terms are ROI profitable versus which are ROI negative. Subsequently, as optimizers, we can try to make ROI negative terms profitable and if unsuccessful remove them. With an ROI goal set, we can manage individual keywords, keyword clusters, and the entire account to a goal ROI using basic logic.
http://searchengineland.com/cpa-vs-roi-optimization-what%E2%80%99s-the-best-practice-38818
March 30th, 2010 at 7:11 pm
[...] This post was mentioned on Twitter by Charles Christian. Charles Christian said: The first step in ROI or ROAS (return on ad spend) optimization is to define the ROI goal. http://bit.ly/aC6b73 [...]
June 4th, 2010 at 2:01 am
we can manage individual keywords, keyword clusters, and the entire account to a goal ROI using basic logic.
June 12th, 2010 at 3:14 am
I’m very interested in your article, and I suggest you to browse some online stores to find
something different. Such as:
Michael jordan shoes
Louis vuitton handbags
Mbt shoes
cheap ed hardy
ghd straightener
ghd hair straightners
ed hardy t shirt
vibram five fingers