Yahoo intends to continue to innovate on the consumer-experience side of the search sector, without getting caught up in the “arms race” between Microsoft and Google of investing in the technology platform.  In the meantime, Yahoo is focusing on building out its content and display advertising platform, an effort it is supporting with a major multinational re-branding campaign it launched in September.
http://www.internetnews.com/search/article.php/3844691/Yahoo+Profits+Beat+the+Street.htm