Microsoft’s ad blitz for Bing is still going strong, and it’s starting to hone in on a new target: your wallet. Bing’s latest TV ad, which aired for the first time last night, is focused on Bing Cashback, the program that allows users to save money when they purchase items found using Bing search.
http://www.techcrunch.com/2009/08/28/microsoft-introduces-bing-cashback-to-the-masses-with-its-first-tv-ad/