The history of web analytics has read a bit like the quest for the Holy Grail. An aggressive push to drive short-term conversion, including the pricing scenario above, could also lead to a drop in long-term revenue and customer loyalty. If you offer a sweetheart deal that pulls in new customers, it’s possible that they’ll take advantage of that deal and disappear forever. Today’s Conversion Rate gain, if it’s driven by bargain hunters or impulse buyers, could be next month’s Conversion disaster.
http://www.seomoz.org/blog/when-conversion-rate-isnt-enough

In competitive markets, particularly, there will be key phrases that SEO teams will be expected to show progress towards gaining rankings for. Making search engine visibility a targeted metric provides a way for the SEO team to focus on the overall performance of the site in question. There are, however, two problems to solve with search engine visibility as a metric, the measurement of rankings and choice of keywords to be monitored.
http://www.seomoz.org/blog/kpis-and-monthly-objective-metrics-for-people-who-do-seo

A new argument to prevent your competition from buying sponsored search listings, containing your brand, is playing out right now in a Wisconsin court room. Habush, Habush & Rottier claims that competing law firm Cannon & Dunphy violated state privacy laws by buying search ads using the keywords “Habush” and “Rottier.” As attorneys they likely knew that they wouldn’t win a trademark infringement claim, so they’re taking this novel approach.

http://www.marketingpilgrim.com/2010/03/buying-your-competitors-keywords-an-invasion-of-privacy.html

Google’s already made big waves in the international arena this year by deciding to pull out of China after too many censorship demands and a cyber attack targeting human rights activitists’ email accounts. And now another Asian country might get the same kind of press: Vietnam. The Vietnamese cyber attacks were “not especially sophisticated,” Google said, but like the Chinese attacks, they seemed to target dissidents and opponents to the government. Rather than hacking email accounts, this attack used malware to exploit software that enables Vietnamese users to run windows in their native language.
http://www.marketingpilgrim.com/2010/03/google-cyber-attacks-on-dissidents-spread-to-vietnam.html

Search is what you want right now. Search is watching, listening, and talking. Search isn’t just for text anymore; keeping an eye on the latest trends in this ever-changing field (and truly understanding those trends) is your key to the intent-driving kingdom. Naturally, the first people to capitalize on real-time search marketing have been the ones who know how to exploit it. With a hashtag (#) and a dream, anyone can pop into search results.
http://www.imediaconnection.com/content/26174.asp

A critical part of managing your brand’s reputation is monitoring for negative publicity that can be easily found on the web. This concept extends beyond basic alignment of online tactics and messaging with traditional, or “offline,” reputation management strategies. Like any SEO effort, protecting a brand’s online reputation takes time; but the rewards can be more than worth the wait. Although SEO efforts won’t take care of immediate issues a marketer faces when combating a reputation crisis, a sustainable yet adaptable SEO program is a marketer’s best proactive strategy for nurturing their brand online on an ongoing basis.
http://www.imediaconnection.com/content/26297.asp

In a sign of continued trimming at Yahoo, the company has announced that it’s closing the Yahoo Publisher Network (YPN) — Yahoo’s counterpart to Google’s Adsense — as of April 30. YPN was launched about five years ago, but never formally advanced beyond the “beta” label. Yahoo is sending out an email today to members of the Publisher Network, and that email recommends users switch to the Chitika ad network, which has already set up a welcome page for YPN members.
http://searchengineland.com/yahoo-shutters-its-publisher-network-39108

Bing Maps is keeping busy at the Where 2.0 conference today, making several announcements and product rollouts. Here’s a rundown of those announcements, and links to the Bing Maps blog posts will be at the end. First up is the Bing Maps World Tour, which shows all of the imagery updates that Bing Maps has pushed out going back to August 2009. Second is news that Bing Maps has added a application called Oodle Rentals, which shows rental properties around the U.S. And last is the rollout of “foursquare Everywhere,” another new Bing Maps application.
http://searchengineland.com/bing-maps-announcements-at-where-2-0-39132

An investment firm that was founded in 1895 and earned almost $470 million in net revenue last year thinks it’s likely that Apple will build its own search engine. Analyst Gene Munster stated, “We believe Apple could utilize data unavailable to Google, data generated by the company’s App Store, to create a mobile centric search engine, which would be a unique offering to Google’s search engine.”
http://www.webpronews.com/topnews/2010/03/30/analyst-bets-apple-search-engine-might-be-on-the-way

Google is on the record as saying that site performance is a key factor in both organic and paid search results. The other search engines might be doing the same thing. So, if your site has always been a little sluggish during peak times, or just a bit pokey all the time, it might be hurting you in ways that you don’t realize. It’s always been true that a slow-loading site can hurt your organic search results. Sites that load more slowly aren’t crawled as often or as deeply.
http://www.searchengineguide.com/mike-moran/google-wants-you-to-speed-up-your-server.php

Ad verification is one of the hottest new areas of advertising. Starting last year, with an article in The Wall Street Journal about so called “invisible ads,” a number of companies have sprung up to audit and sometimes police display-advertising campaigns. There are many potential issues with online display advertising, but a few bad apples should not be allowed to spoil the entire market. Ad verification services have the potential to catch and correct these issues, and to give marketers the trust, transparency, and faith in display’s effectiveness necessary to bring more dollars into the industry.
http://www.imediaconnection.com/content/26334.asp

According to the AFP, their reporters in Shanghai were able to use Google’s search engine without incident, even getting search results on sensitive terms like “Falungong” and “Dalai Lama”. For those results, however, the resulting links were blocked, as has been the case. The Shanghaiist also reported two Twitterers, in Suzhou and Shanghai, who reported being able to access Google.
http://www.readwriteweb.com/archives/is_google_blocked_in_china.php

In many ways, being an in-house SEO is like working on your own site. If the company website is static, then it’s a really good idea to add a blog so that you have an easy way of adding fresh content on a regular basis. Creating sites that provide links back to your main website is a great idea for many reasons. Out of this you get backlinks, traffic, and you create a wider net to draw more traffic. Starting a forum for people who’d like to discuss ideas or anything about your niche can be a superb traffic-creation plan.
http://www.searchenginejournal.com/boost-your-seo-efforts-with-effective-traffic-getting-strategies/19465/

H1 tag should not be in the “head” of the document (despite H1 meaning “heading 1″). The <head> tag is only for content that doesn’t directly appear on the page like <title> (page title in browser title bar), meta tags, scripts and stylesheets.
http://www.bing.com/community/forums/t/658395.aspx

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness…” This famous opening line from A Tale of Two Cities accurately describes the life of two keywords that reside in two very different countries (paid search campaigns). These two keywords were identical twins separated at birth. One keyword moved to Country A, which followed the law of last click attribution. The other keyword moved to Country B, where they followed the law of attribution management.
http://searchengineland.com/valuing-keywords-based-on-their-role-in-conversion-37364

The first step in ROI or ROAS (return on ad spend) optimization is to define the ROI goal. It will become abundantly clear which terms are ROI profitable versus which are ROI negative. Subsequently, as optimizers, we can try to make ROI negative terms profitable and if unsuccessful remove them. With an ROI goal set, we can manage individual keywords, keyword clusters, and the entire account to a goal ROI using basic logic.
http://searchengineland.com/cpa-vs-roi-optimization-what%E2%80%99s-the-best-practice-38818

Tests have shown that Google indexes all of the title tags (up to hundreds of characters) but only displays about 65 characters, so best practice is to keep it at this. Meta description won’t help with rankings but will increase your CTR. Keep it to about 150 characters.
http://forums.seochat.com/google-optimization-7/what-is-the-limit-for-keywords-in-meta-310342.html

For many, Page 1 in search has become the new holy grail of business owners and SEO practitioners alike. Of course, nothing can guarantee you will be on Page 1 of search. That being said, as part of a broader online marketing strategy, news releases can be an effective tool to facilitate the outward expression of news and information about a business, which over time can result in the creation of online authority in the eyes of search engines.
http://www.toprankblog.com/2010/03/news-blended-search/

The thing that closes the sale is making your product valuable, and this can definitely be said about links. The link you want to place has to be a valuable to the website owner and their visitors. So if you have the option to add a description to your link, make sure the description is something that is enticing to the website’s visitors.
http://www.searchenginejournal.com/pitching-link-requests-one-size-doesnt-fit-all/19457/

It’s fair to say that most of us are running Google Analytics on at least a few of the sites we deal with. Market share for Google’s traffic tracking platform was estimated last year around 75-80% in a few separate studies. But from an SEO standpoint Google Analytics definitely leaves some things to be desired. Luckily there are plenty of clever SEOs out there who take on complicated and difficult projects that make our lives easier.
http://www.searchenginejournal.com/5-handy-seo-hacks-for-google-analytics/19462/

OpenSocial is based on the common technologies that make the web work – HTTP, HTML and XML, RESTful APIs – which means the barrier-to-entry for most developers is a lot lower. Lots of smart people, from smart companies, are driving OpenSocial forward – from Google to Cisco, with all shapes and sizes of companies in between. Selecting OpenSocial gave us access to this pool of innovators, and meant we could invest our innovation energy in other places.
http://www.techcrunchit.com/2010/03/24/five-reasons-opensocial-will-change-the-enterprise/

Google is about to announce some sort of new partnership involving its Chrome browser and Adobe’s Flash platform, CNET reported earlier today as a rumor. Something else interesting: Google offering more Flash-support would seem to go against its very public support of the HTML5 standard. Just about every new project Google launches these days, from Wave to Buzz, pushes HTML5 in some way. And a big part of HTML5 is the video component, which will allow users to play web videos without requiring a plug-in like Flash.
http://techcrunch.com/2010/03/29/google-flash-apple/

The Google blog posted their weekly, “this week in search” announcing small but important changes released on Google search. They include expanding the search suggestions user interface internationally, adding more language support to real-time search, adding refinements to local search queries and introducing lists for bookmarks.
http://searchengineland.com/google-expands-suggest-real-time-38918

The AdWords reseller program has been used by local media companies and several independent sales channels to help sell search marketing to small businesses in the local market. Conceptually it was a win-win for Google and its local media partners; however in practice it hasn’t worked out quite as well as hoped.
http://searchengineland.com/sources-google-terminating-adwords-reseller-program-for-now-38955

You can thank the iPhone for leading the charge when it comes to a massive deluge of new mobile Internet traffic. Smartphone data traffic grew 193 percent year-over-year in the month of February, with Apple dominating the market but Android making its presence felt slowly but surely, according to a report from AdMob.
http://www.internetnews.com/mobility/article.php/3873091/Mobile+Data+Traffic+Swells+193.htm

Even with numerous high-speed providers and the promise of billions of dollars for broadband from the U.S. government, Google’s proposal to get into the high-speed Internet business has proven exceptionally popular. The reason for the massive response in Google’s broadband networks — some communities have even renamed themselves to attract the search giant’s interest, and there have been numerous YouTube pitches — is easy to understand. Google said the small number of ultra high-speed networks in the U.S. will deliver Internet speeds more than 100 times faster than what most Americans have access to today, with 1 gigabit per second, fiber-to-the-home connections.
http://www.internetnews.com/infra/article.php/3873266/Google+HighSpeed+Fiber+Offer+Proves+Popular.htm

According to a forum post, one of the oldest and still one of the most important tip in SEO is link exchange. It can raise your PR a lot and still bring good, direct visitors.
http://www.submitexpress.com/bbs/about89984.html&sid=0c2566f8e90602da8899c21a0771ac94

B2B branding through thought leadership is not as easily quantifiable as other marketing efforts. And investments in reputation building might not pay off as immediately as pay-per-click or email marketing. But building a recognizable B2B brand pays off in the form of long-term increased referrals, positive brand conversations on both digital and in-person channels, web traffic and sales.
http://www.toprankblog.com/2010/03/b2b-branding-tips/

If you get an email entitled You’r adds have stopped working! from lperez_bt@adwords.com, do not open it because it is not an email from Google AdWords. The word “AdWords Site” is linked to a false Google AdWords login page. If you are tricked and login in with private Adwords login data, your company’s security will be comprised. The title “You’r adds have stopped working!” should be an indicator that this is a fake email, but it’s very easy to misread this, especially on a Smart Phone.
http://www.searchenginejournal.com/warning-fake-google-adwords-phishing-campaign/19391/

Many small businesses are using Wordpress as a CMS for their website, and understanding the traffic that comes from the Local business center is uber important. There are all types of complimentary dishes that you can add within analytics for detailed reporting. If you are looking for some more information, then Martijn Beijk was one of the first to really lay out the blueprints for local analytics tracking on Mike Blumenthal’s blog.
http://www.searchenginejournal.com/local-search-recipe-how-to-track-local-analytics-with-wordpress%E2%80%A6and-make-pies/19241/

All those search engines automatically suggest things to search for, as you begin typing. The suggestions come from looking at their records of popular searches that are being done by millions of people. By the way, people searching for the things that Facebook causes has reached a new high, at least according to Google Trends.
http://searchengineland.com/the-things-facebook-causes-according-to-google-yahoo-bing-38837

It’s common for searchers to do a search, click on a result, then go back to the results page and select another listing or do a new search. Now Google’s fighting this “pogosticking” behavior, as it is known, with a new feature – “Get More” links that appear when a searcher comes back to the results page.
http://searchengineland.com/google-fights-%E2%80%9Cpogostick-seachers%E2%80%9D-with-new-%E2%80%9Cget-more%E2%80%9D-option-38847

According to an article this morning in the Los Angeles Times, Google has added Twitter search results to its search engine there, “in effect, lifting a nine-month blackout of the microblogging service in China.” Earlier this week, Google announced that it would stop censoring search results and would redirect visitors from mainland China to Google.com.hk from Google.cn. Already, China has worked to censor search results provided on Google.com.hk.
http://www.readwriteweb.com/archives/google_brings_twitter_search_results_to_china.php

Clearly, Google feels they need to provide real-time search to improve the relevancy of its results for breaking news, topical stories/events, and popular queries. Real-time search isn’t popular with everyone. Many SEO experts have complained that it values quantity over quality — just be the most recent person to Tweet around an issue if you want to secure a top listing in the search results.
http://searchenginewatch.com/3639891

You can get backlinks using  Link Collector sites. It’s a site that gathers in content from various sources and posts links TO them. The easiest way to visualize this is to think of them as niche-specific mini-Twitters posting snippets and links to certain topically relevant articles. Another way to think of this is having a Search Engine News Site posting SEO articles aggregated from myriad sources.
http://www.seo-scoop.com/2010/03/15/link-collector-scraper/

Links are the lifeblood of the web. Without fresh links, your website has no authority in the engines or consistent referral traffic. Some companies and individuals appear to attract links without really trying. Others struggle and never break through to the point of building links at increasing velocity. The rise of the social web has set the idea of personal branding on fire.
http://www.toprankblog.com/2010/03/link-magnet-ses-ny-2010/

Conversion rate optimization is “everywhere” these days, from Twitter, to publications, to conferences and beyond. But while it’s gaining steam in the industry, it’s still a relatively new initiative for many marketers. Conversion optimization, often referred to as landing page optimization, is best defined as the on-going process of refininig and testing the post-click experience to optimize for conversion goals. It can be anything from testing a microsite against a landing page, to testing hero shots within an experience, to optimizing shopping cart forms.
http://www.searchenginejournal.com/3-best-practices-of-conversion-rate-optimization/18384/

Interlinking your sub pages is a great way to both improve your rankings by using keyword-targeted anchor texts and also increase the crawl rate and depth (as well as click-through). While linking to your older articles when writing the post manually is a must, taking advantage of some smart automation is also a good idea.
http://www.searchenginejournal.com/how-to-smartly-interlink-your-blog-content-with-seo-smart-links/19098/

Despite all the attention social media is getting, social media marketing budgets are still virtually insignificant compared to those for search engine optimization and paid search. 73% of companies had a budget of less than $25,000 for social media marketing in 2009, including 23% who said their budget for Facebook, Twitter and other social media darlings was zero.

http://searchengineland.com/the-state-of-search-engine-marketing-2010-38826

Microsoft sees an opening in several areas and it’s seeking to create a highly differentiated experience vs. Google, not only around the UI but in terms of how it surfaces content. In the maps area the company is doing some very “cool” stuff in particular. And of course there’s more discussion of the new features on Techmeme.
http://searchengineland.com/microsoft-rolling-out-raft-of-new-bing-features-better-search-intent-more-answers-more-real-time-data-38760

Getting high page rank is something different than SEO on page optimization , what you have done about changes metas or submitting sitemap. The quality backlinks and the more traffic attract a good page rank when Google updates. So try to get some relevant back-links from high authority sites and also do work out on getting higher traffic from various sources available on web like social media. I must say, higher traffic gives much important to a site interms of gettign high page rank and top ranking as well.
http://forums.digitalpoint.com/showthread.php?t=1743157

Google is crawling business profiles on Foursquare and using them as citations in Google Maps. They’re not, however, crawling Gowalla business profiles. There’s a lot of buzz about the power of Foursquare to promote your business as a word-of-mouth tool. It’s essentially a location-based game that rewards individuals who consistently visit locations (businesses, landmarks, you name it).
http://www.smallbusinesssem.com/google-crawling-foursquare-for-local-citations/2951/

SEO continues to rapidly evolve, and with it so do bad SEO ideas. Focusing on keyword meta tags, keyword stuffing, and hoarding PageRank are some of the bad SEO oldies but goodies. Unfortunately, SEO is an area that remains little understood by the general populace. Those people who begin to learn a little bit about it can become really dangerous to themselves or, if they become SEO consultants, harmful to their clients. The only defense against this is education.
http://searchenginewatch.com/3639869

In WordPress, you should have unique title tags. This helps not only your SEO (Google, for example recommends the use of unique title tags), but your website readers/users as well. When every post title is unique, you can use this input to your PDF creator script to properly grab the correct post content from the MySQL database. But first, you need to have a correct title tag in your WordPress blog. Some plug-ins can do this job, but the recommended way is by using a PHP script (no plug-ins for simplicity).
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Adding-PDF-Conversion-to-Your-WordPress-Website/

The rising importance of optimizing one’s digital assets came out of Google and other search engines’ decision to start including information and file types from other sources that their main search index. Some queries trigger search results that go beyond web pages, MS Office docs and PDF files to include images, blog posts, news, video thumbnails, books and others. Most companies are not wired to create the variety of content that can achieve top visibility on search engines. In most cases, search engine optimization efforts are focused on content and digital assets that are currently in place.
http://www.toprankblog.com/2010/03/content-marketing-strategy-dao/

Prior to drafting a release, you need to understand what your audience is demanding. Meeting audience demand is integral to accomplishing your press release visibility objectives. By keeping your keywords and topics focused, your release can rank better in search engines and resonate more with media. Images can increase the click through rate on releases in both regular and news search by 15 – 25%. By using video in news releases, we have seen up to a 500% increase in time on pages.  As the web shifts to a rich media experience, bloggers, media and end users are becoming more accustomed to video.

http://www.toprankblog.com/2010/03/press-release-seo-tips-ses/

As Twitter results become increasingly commonplace on search engine result pages, there’s no time like the present for in-house marketers to help spice up unpaid search efforts with some Twitter action. There are lots of wonderful branding and customer communication benefits to Twitter that make it a worthwhile addition to any marketer’s efforts, but here the focus is on the greatest benefit Twitter can bring to unpaid search efforts — to capture more real estate on the search engine results page.
http://searchengineland.com/how-to-boost-search-engine-rankings-using-twitter-38241

The more agile you are, the better your conversion optimization will be. So if you really want to boost your online marketing performance—in a game-changing way—consider adopting agile methodologies in your management. Not surprisingly, a number of marketers have started to adopt agile methodologies—with inspiring results. An agile marketing team can tackle a series of conversion optimization tests in a 2-4 week sprint. They can run daily 15-minute stand-up meetings with all relevant stakeholders upstream and downstream to assure “message match” alignment and eliminate any roadblocks.
http://searchengineland.com/agile-marketing-for-conversion-optimization-37902

“Link magnet” concept is one of the most powerful and important to understand for companies who want a true strategic advantage from their link graph profile. For a long time, SEOs have recommended the creation of “linkbait” content or “high quality content” in order to naturally attract links from the web’s link-able population. Magnetism is link acquisition is the idea that rather than simply producing and hoping people like it enough to link, you build a true incentive for them to do so.
http://www.seomoz.org/blog/link-magnets-a-new-paradigm-in-link-acquisition

Technical problems, errors and surprise releases are all regular features in the day to day management of a website when you’re an SEO. There’s no doubt that maintaining a quick, error free and well optimized site can lead to long term traffic success. Tackling search engine accessibility issues like errors and canonicalization problems is a really important part of your SEO routine.
http://www.seomoz.org/blog/health-checks-for-your-seo

Google just announced two new features for some of its most popular APIs: partial response and partial update. This, according to Google, is part of the company’s efforts to make the web faster. Instead of having to pull a full feed of data from Google Calendar, which usually included lots of extra information you don’t really need, developers can now request a partial response that only includes relevant data.
http://www.readwriteweb.com/archives/google_wants_to_make_apis_faster_introduces_partial_response_update.php

Google tests a new interface for Google Bookmarks that lets you share your bookmarks. The nice thing about Google Bookmarks lists is that you can convert labels to lists. It’s easy to add new web pages to a list thanks to the integration with Google Search, Google adds relevant thumbnails and monitors web pages for new content. And if you invite other people to your list, they can add new web pages, reorder the list, add comments and more.
http://googlesystem.blogspot.com/2010/03/google-bookmarks-lists.html

It’s not a hidden secret that link building is an essential part of SEO, but how you go about building links can make a huge difference in your organic visibility. Having your company buy into the fact that actively building links to your site can help your bottom line can help make your efforts a lot easier. Instead of having an in-house SEO or marketing department focused on link building, why not leverage the power of the entire company and have everyone contribute.
http://www.searchenginejournal.com/10-ways-all-employees-can-contribute-to-link-building/19147/

AJAX and SEO is a tricky topic – after all, an AJAX-based website is more or less the same as a FLASH website: it may look fancy but is non-navigatable. AJAX should be used for what it’s designed for – dynamic interaction of the current page with the server (for instance, if you need to submit a form, upload a picture without reloading page, or updating a widget (i.e. calendar)). Most people trigger their basic AJAX through “onClick” events on a given element. In this case the spider will not floor to the AJAX generated content.
http://www.searchenginejournal.com/seo-for-ajax/19138/

When Yahoo and Microsoft announced their partnership to replace Yahoo organic search index with Bing’s, Yahoo CEO Carol Bartz said that while Yahoo would no longer crawl and index the web, they would own the search experience and continue to innovate there. There’s only so much innovation a search engine can do without crawling the web directly. But Yahoo is trying to prove me wrong (key word in that sentence: trying; mostly through sensational press releases, but more on that in a minute). One way Yahoo has been focusing on new searcher experiences has been through mobile.
http://searchengineland.com/yahoo-launches-search-based-iphone-apps-38642

Google launched a new AdWords reporting feature named AdWords Search Funnels. AdWords Search Funnel shows you all the keywords that assisted in conversion made through Google AdWords, rather than just the last one before a buy or conversion action. This feature is being rolled out over the next few weeks, so keep an eye out for it.
http://searchengineland.com/google-adwords-search-funnels-38667

Plenty of people who use Web Developer FireFox Addon and yet don’t have the clue about the real value of some of its features. Basically, the tool removes all positioning and tables from the page in order to “linearize” it. Unlike all-CSS-disabling feature, this one allows to see “the source order of the content without removing all the other styles that affect how an element is displayed.”
http://www.searchenginejournal.com/linearize-page/19120/

In a lot of ways the world of search engine optimization is about being able to be responsive to the needs of the market. Or at least responsive to the needs of the viewers for your site. This endeavor, as you can imagine, requires a certain amount of timeliness. Unless you are creating a site around all evergreen content, getting something out fast can be the difference between your next 10,000 view article and a languishing piece.

http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Mobile-SEO-Create-Post-and-Track-Content-on-the-Go/

Montreal Classifieds from DigitalPoint forum has figured out that his Twitter profile PR went up when more people followed him – it is logical since he’s getting more incoming links from their profies. But from an SEO point of view, all links are ‘nofollow’ and won’t give you any value, except possible traffic.

http://forums.digitalpoint.com/showthread.php?t=1740803

Yahoo is typically a lot easier to rank in than Google and Bing. If you (mainly) concentrate on Google listings then the chances are you will see improvements made in Yahoo without doing any Yahoo-specific changes. All of the things that work well with Google will typically work well in Yahoo too (building links for example). If you concentrate on updating your website regularly with unique and engaging content, then you will naturally start ranking across the board.
http://forums.seroundtable.com/showthread.php?t=4924&page=2

The Best way to promote your video is to promote other’s video…it’s simple you have to search for the videos having the same niche of your video comment on them,,,but please comment about their video not about your video or channel, because that may look like SPAM. In this way those persons will come to your video or Channel and as the view of your video will increase it’s rank in youTube search will also get better and soon you’ll receive a lot of traffic.
http://forums.seroundtable.com/showthread.php?t=5660

Bing is very slow in indexing new sites. Usually, indexing of new sits starts after 3-4 months. Slowly, the number of indexed pages will increase.
http://www.bing.com/community/forums/t/658212.aspx

At SMX West Google Senior Product Manager for Ads Quality Nick Fox offered a detailed look at several new PPC product offerings: sitelinks, product extensions and comparison ads. There are two key advantages to the new ad units. First, they push competitor ads down the page and take up more screen real estate. In some cases, this comes at a price. The second benefit is additional tracking features so you can further optimize your paid search accounts.
http://searchengineland.com/grab-more-attention-with-googles-new-search-ads-38559

The internal linking structure of a website represents a wealth of (usually) untapped opportunity. Back link acquisition is always going to be fundamental to organic search efforts, but before reaching out across the vast web for links, look within. You may have more potential juice to leverage inside your own site than you would get from several links from other sites, and manipulating your own links is (usually) much easier than securing links on other sites.
http://searchengineland.com/internal-linking-tactics-for-users-search-engines-38359

It truly depends on what you think is the best formula for measuring success. The important thing is that you have your calculation of conversion rate defined within your organization, and be careful when looking to external benchmarks (industry data, competitive data etc) to gauge what your target conversion rate should be.
http://www.getelastic.com/what-does-conversion-rate-mean/

Google has moved away from Page Rank to “Closest Object” in it’s default results. What this means is that many businesses today show up as widget in the results in google with embedded links, maps, and other efficiencies.
http://www.readwriteweb.com/cloud/2010/03/google-noun-verb.php

Print and PPC are two very different media—what works for one might not work for the other. PPC requires only a click to act, where print requires a lot more initiative for the consumer to take action. However, identifying which calls to action encourage users to click may help narrow down which ones are more effective at getting them to put down what they’re reading and go to the phone or computer.
http://www.marketingpilgrim.com/2010/03/paid-search-cheap-way-to-test-messages-for-other-media.html

Google is testing a new opportunity for companies to advertise in Google Maps. While the tests are only being run Down Under (Australia) it doesn’t mean that they are being secretive. The idea is a way to for companies to make their listings on Google Maps stand out a bit more thus increasing their exposure.
http://www.marketingpilgrim.com/2010/03/google-rolls-out-logo-ads-on-map-results-down-under.html

Simplicity along with potentiality is the key factor of Twitter. Choose your user name according to your work,like if you have an SEO firm, then make it XYZseo expert or SEO expert XYZ etc. Try to make short and simple profil to describe everything about you. Invite, allow and welcome all followers in Twitter, who ever want to visit your site. Welcome all the new arrival gadgets of Twitter to enjoy all the upcoming advantages.
http://www.submitexpress.com/bbs/about89940.html&sid=3f03dce5a2992c531d9fea882ce23d05

Over the last few years, the popularity of social channels – for professionals, teens, grandmas and everyone in between – has skyrocketed. Between blog posts, Facebook status updates, tweets, videos and every other piece of social content published, there’s a whole lot of information floating around out there. Enter the latest social media player, Google. Google’s latest activities, acquisitions and features all point to the fact that the search giant no longer has a close eye on web 2.0.
http://www.toprankblog.com/2010/03/google-social-media/

It’s important to note that these on-page elements actually play a very important role in creating a great user experience. This is not by coincidence: Google rewards sites that are able to convey their site’s content in a simple and concise manner. So remember, organizing and presenting content with your user in mind will actually also help you in search engine rankings in the end.
http://searchengineland.com/overlooked-but-beneficial-on-page-seo-elements-38286

Earlier this week, Hitwise put out stats suggesting that Facebook is beating Google and Twitter when it comes to driving traffic to news sites. As it turns out, traffic from “whole” Google leaves Facebook in the dust, as a driver of traffic to news sites. If the earlier stats got you thinking that Facebook was the new killer news “app” versus Google, there’s more of that today with another post from Hitwise. This one talks about how Facebook users are more “loyal” to news sites than those coming from Google News.
http://searchengineland.com/stat-rant-google-facebook-twitter-38484

Microsoft just launched a new version of its Bing iPhone app. The iPhone app  gives you comprehensive access to Bing’s core services, including Bing maps and directions, as well as news and image search. Besides offering better stability and a few interface tweaks, the new version of the Bing app also integrates more tightly with the iPhone by giving you access to your contacts in the mapping feature and making it easier to copy and paste URLs and share interesting results through email.
http://www.readwriteweb.com/archives/updated_bing_iphone_app_removed_from_international_app_stores.php

Conversion Rate Optimization is the buzzword on everybody’s lips (and tweets). People often get a testing platform ready to roll and then start obsessing over just how intricate they can get with multi-variate tests…it’s a walk before you crawl scenario. Start with the big picture: A/B tests of major page layouts, even MVTs on major design changes. Those things can yield MAJOR uplifts in conversions and they’re the things you need to focus on before you worry about what color font you use in your H1 tag and the 0.0001% lift you get from it.
http://www.seomoz.org/blog/whiteboard-friday-when-optimizing-dont-test-everything

A huge frustration for the SEO world has been the fact that so many SEOs perceive their competitors to be outranking them with black/gray hat linking techniques and feel they must engage as well is order to stay competitive. Shutting this down or making SEOs feel that Google is taking consistent action when obvious manipulation is reported would go a long way to quelling this thorny problem.
http://www.seomoz.org/blog/an-illustrated-guide-to-matt-cutts-comments-on-crawling-indexation

Article submission requires human intervention. We cannot assure that those automatic submission softwares gives accurate output. It’s better to do it manually to avoid errors.
http://www.seo-news.com/cgi-bin/gforum/gforum.cgi?post=9362;sb=post_latest_reply;so=ASC;forum_view=forum_view_collapsed;guest=2149032

Google revealed they are placing users in two different algorithms when performing searches. One is the normal or “control” algorithm and the other is the “test”. If a user gets different results than normal the chances are he/she just got to experience the test algorithm.
http://www.searchenginejournal.com/different-search-results-for-the-same-term-on-google/18905/

Most of us know (and use) Google’s synonym operator [~term]. What it basically does is instructs Google to include more synonyms in the search results and use the bold font for them (Google uses synonyms for generating search results anyway but this operator makes it focus on the synonyms).
http://www.searchenginejournal.com/see-google-synonyms-while-you-search-firefox/18727/

Twitter’s search team is working on a project to uncover the most popular tweets for any search query, but it’s unclear when or where the project might be implemented. The Search team is working on a beta project that returns the most popular tweets for a query, rather than only the most recent tweets. This is a beta project, but an important first step to surface the most popular tweets for users searching Twitter.
http://searchengineland.com/twitter-working-on-most-popular-tweets-search-project-38477

Paid advertising has morphed into so much more than buying some traffic until your SEO can sustain  your site. There are now software programs that can create a unique landing page for (thousands of) keywords on the fly, specifically designed to address the keyword phrase the user typed into the query box and the ad they selected and clicked.
http://searchengineland.com/managing-ppc-accounts-improving-bounce-rates-37928

The Web has hit a point where tracking pageviews is useless for startups. Ultimately, analytics are crucial to online success. It’s critical to measure the right things, though – the things that are actually important to your business, not things merely appeal to your ego. If you’re not measuring your visitors yet, get your toes wet – track something small. The conversion rates for the buttons on your front page would be a great place to start.
http://www.readwriteweb.com/start/2010/03/the-death-of-the-pageview.php

Having too many ads on your website or blog can effect your message or product you’re selling. You want readers to check out what you’re promoting, it’s already hard enough getting people to your site, why would you want them clicking away by checking out ads you’re not getting paid for. Free hosting for websites and blogs make their money by selling ad space on the work you created. So it’s better to pay for hosting and sell your own ad space on your personal sites.
http://forums.seroundtable.com/showthread.php?t=3661&page=2

In a recent study of social media usage it is clear that consumers who are Facebook fans and Twitter followers of a brand are more likely to not only recommend, but they are also more likely to buy from those brands than they were before becoming fans/followers. The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. Considering Facebook’s over 400 million users, the opportunity is great for social media marketers.
http://www.cmbinfo.com/news/press-center/social-media-release-3-10-10/

Talk about making a point, Hacker News (a service of YCombinator) has just blocked every search engine from indexing their website. By blocking robots spidering their website, Google (et al) cannot index their content, meaning that if you search for it, you will not find it.
http://thenextweb.com/apps/2010/03/16/hacker-news-banned-google-search-engine/

In making an article, try to search for a topic that is quite “hot” for the time being, then you must formulate key questions. And the way to make contents for your articles is to search for the answers to these questions and then integrate them in one article. Make sure that the ideas are interconnected and the diversion from one idea to another is smooth.
http://www.submitexpress.com/bbs/about69950-0-asc-15.html&sid=d4d78b6b878f7c25701fea8ad70ca8ec

Most of the writers use search engine friendly blogs and don’t think about think their customers. Though optimization is important for your SEO Company USA, but reader should be your first priority, if the reader won’t understand your writing then your writing is of no use.
http://www.submitexpress.com/bbs/about89885.html&sid=d4d78b6b878f7c25701fea8ad70ca8ec

The concept of “statistical significance” is probably one of the most misunderstood phrases in search marketing. People sometimes ask me to assess whether the difference between two clickthrough rates is “statistically significant” or not with the same look on their face as if they are asking if a particular rash looks infected.
http://searchengineland.com/statistical-significance-not-just-for-geeks-anymore-38105

So much of conversion rate optimization relies on testing. “Test everything, test often” is a good mantra to keep in mind and will do you no end of good. But you can’t always test everything. This is often a hidden issue with sites which receive traffic from multiple languages/countries. Even if you have multiple language websites or multi-lingual sections on your site to help users, you need to check that visitors are using the right language section pages on your site.
http://searchengineland.com/4-ways-to-increase-conversion-rate-without-testing-38326

Very interesting summary of the new industry that has evolved and centers around SEO. http://www.reputationhawk.com/online-reputation-management-survival.html

Web analytics along with social media monitoring and a CRM component can facilitate the feedback loop to know whether customers are responding in the ways that you’d hoped.  Simply focusing on fans/followers, comments or sales can leave out some of the essential pieces of why some efforts fail and others succeed. Social media monitoring tools are essential for upfront research, ongoing monitoring and after-action results measurement.
http://www.toprankblog.com/2010/03/electrify-social-network/

You can use the same video and just alter the tags and titles, it’s not like text where the search engines can find duplicate content. The video site you’re submitting to it could catch on and may not like it, but other than that with the search engines you will be fine.
http://forums.digitalpoint.com/showthread.php?t=1731709

Google is showing that the Mervis campaign is big enough to serve Google News Results and Real Time in the “diamond ipad” search results. Looking at the inbound links to the Mervis page, this portfolio is the best of the best. This is a social media marketer’s dream come true.
http://www.searchenginejournal.com/diamond-ipad-a-smart-social-pr-campaign-with-seo-implications/18919/

Being an SEO’s not the easiest job in the world. It’s certainly not as simple as understanding, “I need links, and optimized anchor text, keywords and META tags.” You need more than just knowing the ‘rules of the game.’
http://www.searchenginejournal.com/3-skills-you-need-to-be-an-seo/18793/

The major players in search agree on one thing – providing real-time results from social networks like Twitter is important to their strategy of getting users the most relevant results. What they don’t agree on is the best way to do it.
http://www.internetnews.com/search/article.php/3868231/Google+Microsoft++Yahoo+Tout+RealTime+Results.htm

Microsoft CEO Steve Ballmer is excited about his company’s Bing search engine and its aggressive search strategy. But it can be hard to measure that enthusiasm since he’s almost always in sales mode when talking about anything related to Microsoft. Asked about competing with Google’s free Android operating system for mobile, Ballmer said Microsoft doesn’t intend to stop charging for its mobile operating system. He said Microsoft is counting on multiple revenue streams, including ad revenue from search ads.
http://www.internetnews.com/search/article.php/3868116/Ballmer+Happy+With+Bings+Progress.htm

The latest search market share numbers from Nielsen are out, and it’s more good news for the folks in Redmond. Nielsen says Bing’s market share in February was 12.5%, an all-time high that continues Bing’s overall growth since it launched last year. That figure represents a 15% increase from its January market share. It’s also two solid months of growth for Bing after a dip in December. Meanwhile, Google has seen two straight months of falling market share.
http://searchengineland.com/bing-hits-all-time-high-market-share-nielsen-38280

During an investor and financial analyst webcast yesterday Google’s Vic Gundotra said that an “increasingly large” number of advertisers were doing mobile campaigns and that there was a “dramatic amount of interest” in mobile among those not yet advertising in mobile. Much of the webcast was devoted to demonstrating Google mobile products and initiatives and talking about the mobile internet opportunity in general.
http://searchengineland.com/google-mobile-query-growth-dramatically-higher-than-pc-38203

Black hat SEO campaigns are notorious for mishandling search engines. There is a growing concern that these types of campaigns are leading web searchers to malicious sites with the intent to promote fake antivirus applications. A recent study by the network infrastructure company SonicWALL has highlighted a recent upswing within this frowned-upon activity, and the results are staggering.
http://www.searchmarketingstandard.com/black-hat-seo-popular-search-danger-zone

Traffic is one of a site’s most important assets, because it is the primary element of conversions leading to sales. The number one source of website traffic is primarily search engines, led by Google. However, search engines do aim to provide the best results for their users, so they will seriously penalize websites which are known to be hacked and hosting malware in their domains. Unfortunately, it’s possible for a site to be hacked without the owner or webmaster knowing about it.
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Has-Your-Website-Been-Hacked/

Buzz, Google’s controversial attempt to unseat Facebook as the most mainstream of social activity stream readers, just made some much-needed changes that Facebook could learn from as well. Just like most Facebook users can’t explain the difference between the new algorithmically filtered News Feed and the raw bulk flow of the Live Feed, Buzz too could benefit from explaining the mystery behind the magic.
http://www.readwriteweb.com/archives/google_takes_small_steps_for_buzz_points_to_big_so.php

Driving traffic to your website or Fan page through Facebook advertising is becoming a popular trend these days. And for good reason too! Facebook is easily capable of sending you thousands of highly targeted visitors. It just goes to show that with the right creativity and the right amount of effort, you can make significant differences to your Facebook ad campaigns.
http://www.searchenginejournal.com/fun-ways-to-improve-facebook-ad-ctrs/18779/

It’s TV Portal is one of Yahoo’s strongest verticals. So, it is but logical for Yahoo to try to maximize the potential of Yahoo TV to generate site traffic and engagement to its site. Enter the Yahoo TV Shortcuts right smack into your entertainment-related search results pages.
http://www.searchenginejournal.com/yahoo-adds-tv-shortcut-on-search-results-page/18702/

User engagement is not one of those metrics you can calculate with a standard formula. It is rather a mix of quality and quantity metrics, unique for each website. However, users that comment on your blog, subscribe to your newsletter or RSS feed, fill up a contact form, or buy something are users that engage.
http://www.searchenginejournal.com/3-tricks-on-seo-user-engagement/18599/

Servicing the fragmented small business market with any degree of efficiency requires servicing the channel. And servicing the channel too often puts purveyors of online marketing in the awkward position of making decisions that may be good for the channel but not necessarily good for the customer (for example, margin/ROI tension).
http://searchengineland.com/redefining-the-local-opportunity-%E2%80%93-key-highlights-takeaways-from-borrell%E2%80%99s-local-online-advertising-conference-37768

Facebook.com was the most-visited web site in the U.S. last week, surpassing even Google.com. And this is not the first time it’s happened. According to Experian Hitwise, Facebook.com received 7.07% of all internet visits during the week that ended on March 13th, with Google getting 7.03%.
http://searchengineland.com/facebook-passes-google-again-as-most-visited-us-site-hitwise-38164

Google’s ambitious designs on the mobile market are no secret. Its open source Android operating system has been cropping up in an increasing number of smartphones, which figures to drive usage of Google’s ad-based mobile services.
http://www.internetnews.com/mobility/article.php/3870406/Bing+Coming+to+Motorola+Android+Handsets.htm

Less HTML and more text – basically, keep things as simple as possible. Sites that look all fancy, tend to do no better than very basic sites that just have the SEO foundation down. Try to keep your HTML tags as little as possible and keep your content (I.E. text images) as your key focus in a site. Try to keep your base template as simple as you can. A lot of people can get turned off going to a site that has a bunch of links, tables and tables of small areas of content, it just confuses the web surfer and they will most likely leave.
http://forums.digitalpoint.com/showthread.php?t=1717851&page=2

Generally when someone says they’re launching a business directory it’s an SEO play with little value to users. Nevertheless, the small business web directory is a pleasant surprise. The group is providing a variety of useful resources to help startups integrate services and scale up their internal operations.
http://www.readwriteweb.com/start/2010/03/small-business-web-directory.php

There are several instances when you administer WordPress blogs where you will need to perform a 301 redirect. It is one of the most important corrective actions you can take when moving content. No other methods are as friendly to search engines, but it must be done correctly. Other methods, such as doing a temporary redirect (302), using JavaScript or a meta refresh redirect, are not friendly to search engines and can result in improper crawling of website content.
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/WordPress-301-Redirect-Tips-and-Techniques/

If you run an ecommerce business, chances are your customers – regardless of their age, gender or economic status – are active on social networks and social media sharing sites. Very few things in life promise endless options – digital and social media marketing being one exception. From Facebook to Twitter to LinkedIn to YouTube, there’s no limit to the number of social networking channels available for your business to leverage. Key to successful social media marketing for ecommerce is choosing the right channels to reach customers.
http://www.toprankblog.com/2010/03/ecommerce-marketing-social-media-tips/

Because we are still in the research phase of PPC development, it’s important to get a very clear understanding of the advertiser’s business online and how that will affect the way we build and manage the account. Having a solid keyword monitoring tool in your SEM toolbox is absolutely crucial for proper PPC management. Remember, paid search operates in a constantly evolving environment.
http://searchengineland.com/ppc-academy-toolbox-keyword-monitoring-37487

Search engine optimization (SEO) is a specialty that is intricately woven into many other disciplines: website design/development, information architecture, copywriting, website usability, analytics and conversion analysis, etc. Successful SEO hybrids are web professionals who are equally skilled in SEO and another area of expertise. Many SEO professionals work very hard to understand other disciplines to create the best overall searcher experience.
http://searchengineland.com/deadly-sins-against-seo-part-1-37625

Google is happy to announce support for microdata for use in rich snippets in addition to our existing support for microformats and RDFa. By using microdata markup in your web pages, you can specify reviews, people profiles, or events information on your web pages that Google may use to improve the presentation of your pages in Google search results.
http://googlewebmastercentral.blogspot.com/2010/03/microdata-support-for-rich-snippets.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:%20blogspot/amDG%20%28Official%20Google%20Webmaster%20Central%20Blog%29&utm_content=Google%20Reader

Apparently, a local/small business owner recently got a job fixing a broken GRAMMY Award that belongs to U2. The article makes several cheesy references to U2 song titles, but here’s the part that matters: “…one of the band’s management team got in touch after typing in ‘trophy repairs’ into Google.”
http://www.smallbusinesssem.com/u2-validates-benefits-of-seo/2898/

There are several different user-end factors that Google takes in before displaying their results. These include the location of the computer (IP address), being logged into a Google account and others. This is how they make their SERPs most relevant for their users. NO ONE but Google knows the extent of how far these location-based differences can go. People in different countries will see different SERPs even for keywords that have nothing to do with a location.
http://forums.digitalpoint.com/showthread.php?t=1728126

According to a comment from DigitalPoint forum, Craigslist is a good classified from where we can get good traffic. Just don’t spam (they won’t let you), and they expire (around 2 months), so you’ll need to renew them.
http://forums.digitalpoint.com/showthread.php?t=1727556

People are searching in different ways than just using their favorite search engines. They’re using different apps. They’re using their voices. They’re scanning barcodes for instant access to product information. The number of ways people are finding information with their phones is only going to keep increasing. On mobile, it’s not just about Google, Yahoo, and Bing.
http://www.webpronews.com/topnews/2010/03/11/critical-improve-your-mobile-search-and-advertising-strategy

Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search. The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics.
http://www.toprankblog.com/2010/03/11-free-tools-for-social-media-optimization/

ComScore has just released its February search engine rankings data. And while there’s nothing new in terms of who is on top, who gained and who lost, what’s surprising about it is that among all the online properties where searches are conducted other than the five major search engines, Facebook gained a significant amount of searches in February. Yes, it seems that more search activities are happening on Facebook lately. Facebook’s total search queries may not be that significant compared to the top search engines, but then it was only the online property which registered search query growth in February – amounting to 10%  increase from its January search market share.
http://www.searchenginejournal.com/facebook-searches-grow-by-10-in-february/18610/

Google is working with a limited number of retailers for the time being but is inviting others to apply to become part of the program. There are data quality and location quality requirements that Google identifies and links to from its blog post.
http://searchengineland.com/google-goes-live-with-in-stock-nearby-mobile-shopping-37868

According  to Hitwise, Google is Bing’s fourth largest referring source. MSN is by far the top source, the last site visited by 42.7% of Bing users before they went to Bing. MSN — Microsoft’s portal — has long been a huge search driver for Microsoft. In fact, the company recently said that half of all Bing queries come from MSN. Bing is also the default web search engine for Facebook, so Facebook makes sense as the number two referrer, at 4.6% of traffic.
http://searchengineland.com/google-is-bings-4th-largest-referrer-37875

Without a doubt, one of the reasons SEM is such an attractive advertising method is its transparency in tracking return-on-investment (ROI); simply compare what you’re making in sales to what you’re paying in clicks. But what about when your focus is not sales, but increased brand awareness? While it’s a common practice to create separate campaigns by their sales versus branding intent, the two don’t have to be mutually exclusive. You can address both in a single campaign by way of fine tuning your ads to ensure that your brand is highly visible, which can result in your ads earning a solid click-through rate (CTR), and hopefully, high conversions.
http://community.microsoftadvertising.com/blogs/advertiser/archive/2010/03/09/brand-best-practices-highlighting-your-brand-in-your-microsoft-adcenter-campaigns.aspx

One of the hot topics discussed in SMX West was real-time search and about that subject, titled “Real Time Search & the Major Search Engines.” Among other things, Yahoo discussed the real-time features they’ve rolled out for Yahoo! Search, like tweets in Yahoo! search results and getting the freshest information on developing news as well as some of the challenges and opportunities in this space.
http://www.ysearchblog.com/2010/03/05/yahoo-at-smx-west-and-real-time-search/

Ranking good in one or more search engines does not guarantee that the site will also rank good in other search engine. Every search engine has its own Algo: it is very normal to see different SERPs in different search engines.
http://www.bing.com/community/forums/t/657939.aspx

More and more businesses are using blogs as part of their search engine marketing strategy, for both online reputation management purposes and search engine optimisation. From an online reputation management perspective, the relevance of blogging is quite straightforward.
http://www.submitexpress.com/bbs/about89799-0-asc-15.html&sid=f671f1fd1fc54a6c29de3d041da1c8e5