SEOSummary

Goby – A New Search Engine

October 29th, 2009

The growing field of real-time search lets consumers discover what’s happening right now, but what if they want to find out what’s happening tomorrow, or this weekend? Goby, a new search engine, is hoping to fill that gap. Goby is designed to help find “fun ways to spend your time.” Instead of the usual single search field provided by Google, Yahoo, and Bing, Goby offers three fields: what, where, and when. Goby’s search spiders don’t crawl the entire web like the big search engines, but instead focus on databases of activities, according to a MediaPost report.
http://www.imediaconnection.com/content/24886.asp

Yahoo Penalty Remedies

October 29th, 2009

The following are just few tips to get rid of Yahoo penalty: Clean up all potential search engine spam and ask yahoo for a reinclusion, clean up the site and wait for yahoo’s slurp to recrawl the site, and submit via yahoo’s content submission program after clean up of site.

http://forums.seochat.com/yahoo-search-optimization-60/yahoo-penalty-278388.html

SEO as a Career

October 29th, 2009

According to a post in DigitalPoint forum, SEO strategies are becoming, and will continue to become more and more vital to run a successful business online. As the world continues to become e-commerce centric (we’re barely past 10% here folks), the importance of information and how that information is accessed will become even MORE important. For a career choice SEO is 100% viable, but you should never limit yourself to a career.
http://forums.digitalpoint.com/showthread.php?t=1551630

High Bounce Rate

October 29th, 2009

Appearing for irrelevant or outdated keywords is a common flaw of poorly managed paid search marketing campaigns, but it can also afflict organic listings. If your site is ranking for unsuitable keywords, visitors clicking through expecting to find something specific will be disappointed when a glance at the page doesn’t reveal what they were looking for.
http://www.searchmarketingstandard.com/whats-high-bounce-rate

Music Search OneBox

October 29th, 2009

Google has added a new Music Search OneBox to its search results. The new OneBox includes content from partner sites such as MySpace, Pandora, Lala and others, and lets searchers listen to song clips right from Google’s search results page. Searchers should begin to see the new OneBox in the next 24 hours.
http://searchengineland.com/google-music-search-28697

Comparison Ads

October 29th, 2009

Google’s now officially announced “Comparison Ads,” starting with a way for mortgage advertisers to have their products compared against each other but which may expand to other products in the future. In the new system, those search for “mortgage” or related terms may see an special ad from Google itself inviting them to view offers.
http://searchengineland.com/google-launches-comparison-ads-starting-with-mortgages-28810

WP Site Vs. Normal Site

October 28th, 2009

Optimizing a WP site and a normal site is done the same way. The only difference is in approach. In WP you can install All-in-One SEO Plug-in which looks after most of the SEO needs of your site. On the other hand, normal website does not have such add-on. It is much easier to optimize a WP site as it is completely built on SEO guidelines.
http://forums.digitalpoint.com/showthread.php?t=1549530

Relevancy in SEO

October 28th, 2009

According to a comment in HighRankings forum, relevancy is one of the biggest myths in SEO. So is the idea that links from PR0 pages are not worth much. If that PR0 page is within a recognized authority site, you’re a fool not to get that backlink if you can. The notion of “natural” links is way overblown.
http://www.highrankings.com/forum/index.php?showtopic=41993

Steps To Higher Rankings & Traffic

October 28th, 2009

There are a number of things you can do to rank more highly on the search engine results pages – keywords in title, internal anchor text, the inverted pyramid concept and conversion rate optimization basics.
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Steps-to-Higher-Rankings-and-Traffic/

Proper Web Server & Platform

October 28th, 2009

Your web server, web hosting package, and e-commerce/web publishing software can all play an important role in the execution of your search engine optimization strategy. If you want to increase traffic to your site, your choices in these areas can help — or hurt — your online success.
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/SEO-Essentials-the-Proper-Web-Server-and-Platform/

Similar Images Search Feature

October 28th, 2009

Similar Images now becomes the first major feature in Google Labs that has taken the big leap into becoming a permanent feature of Google Search. Interestingly, Google has to make this move right after Gazoopa, a similar images search engine come out in beta. Although Gazoopa has far more better features than Google Similar Images feature, it’s still is a competition that Gazoopa has to contend with.
http://www.searchenginejournal.com/similar-images-search-feature-graduates-from-google-labs/14267/

Ask.com – Distant Fourth in the Search Race

October 28th, 2009

IAC’s media and advertising business — which includes Ask.com — suffered an 11 percent drop in revenues in Q3. And according to the latest comScore survey, Ask.com is a distant fourth in the search race with just 3.9% market share. It’s actually moved away from being a true search engine recently, and returned to its roots with the expansion of AnswerFarm, a Q&A database that was launched one year ago.
http://searchengineland.com/diller-says-hes-willing-to-sell-ask-com-28585

Microsoft’s Advertising Intelligence

October 27th, 2009

As we rapidly approach the holiday shopping season, advertisers are ramping up promotions, holiday campaigns and focusing on maximizing return on investment (ROI). An important aspect to success is optimizing your keywords and ads. Users will see your ads while you bid on the keywords that trigger which ad to show. Often times, we receive feedback from advertisers that campaign ROI is high and they would like to increase ad delivery. A great tool to increase ad delivery is Microsoft’s Advertising Intelligence.
http://community.microsoftadvertising.com/blogs/advertiser/archive/2009/10/26/tutorial-using-microsoft-advertising-intelligence-s-keyword-wizard-for-keyword-expansions.aspx

No Follow Tag in Yahoo Answers

October 27th, 2009

According to a forum, Yahoo answers has “no follow tag” attributed to each link. It can be a good source of traffic to your site but won’t help you achieve search engine rankings.
http://forums.seochat.com/yahoo-search-optimization-60/how-can-i-create-backlinks-from-yahoo-answers-280221.html

Yahoo’s Real Time Search

October 27th, 2009

Not wanting to be left completely behind, Yahoo will soon launch their own real time search engine too. But unlike Microsoft and Google, they won’t be partnering with Twitter and Facebook directly for the data (perhaps memories of their ill-fated blog search engine from 2005 linger). They’ll work with one of the existing real time search engines – that partner is OneRiot.
http://www.techcrunch.com/2009/10/27/yahoo-to-launch-real-time-search-too/

Data Liberation Front

October 27th, 2009

Google now has an entire team of engineers dedicated to providing users with the tools they need to free themselves from Google’s services entirely, if they so choose.  These engineers call themselves the “Data Liberation Front“, and are charged with the task of helping users retrieve their data from the cloud and take it wherever else they’d like to go with simple to use import/export tools.
http://www.searchenginejournal.com/the-data-liberation-front-frees-your-google-content/14249/

Paid Search Success

October 27th, 2009

There are two key factors crucial to assuring the success of any large SEM optimization process: First, tuning the campaign so that it is efficient and second, scaling the account while maintaining the efficiency you’ve gained. In any SEM account there will be a relatively small set of keywords that are naturally efficient (usually but not limited to branded terms) but that only drive limited volume.
http://searchengineland.com/two-golden-keys-to-paid-search-success-scale-and-efficiency-28421

Custom Search Engine Service

October 27th, 2009

Google has made a series of announcements today about its Custom Search Engine service, including a new integration with Wikipedia that substantially changes the search experience on that site for users who opt-in. With the new Custom Search Wikipedia Skin, users can now get Wikipedia search results from Google inline on the Wikipedia page you’re viewing.
http://searchengineland.com/google-new-custom-search-features-including-wikipedia-integration-28517

Desirable Combination of Benefits

October 26th, 2009

Companies that implement keyword research and SEO efforts for their web sites holistically, typically realize a very desirable combination of benefits that include an increase in sales as well as a reduction of costs in certain areas. If not a reduction in costs, at least an improvement in efficiency and performance.
http://www.toprankblog.com/2009/10/defining-search-engine-optimization/

Yahoo’s Content & Display Advertising Platform

October 26th, 2009

Yahoo intends to continue to innovate on the consumer-experience side of the search sector, without getting caught up in the “arms race” between Microsoft and Google of investing in the technology platform.  In the meantime, Yahoo is focusing on building out its content and display advertising platform, an effort it is supporting with a major multinational re-branding campaign it launched in September.
http://www.internetnews.com/search/article.php/3844691/Yahoo+Profits+Beat+the+Street.htm

Less Competitive Keywords

October 26th, 2009

According to a comment in a forum, if you would like to improve visitors to your site then you have to target less competitive keywords so that you can get ranking in less efforts. When you have number of keywords then there would be more chances to get more traffic.
http://forums.digitalpoint.com/showthread.php?t=1546700

301 Redirect

October 26th, 2009

301 redirects can be very powerful when you redesign your site and the URLs change, move to a different domain, acquire a new domain, or implement a URL rewrite. In most cases, this is the type of redirect you want to use because you know exactly how the search engines will respond.
http://forums.seochat.com/google-optimization-7/old-site-to-new-site-279608.html

My Client Center (MCC)

October 26th, 2009

The Google AdWords blog announced Google will begin testing a new My Client Center (MCC) this week. The new MCC will look a lot like the new AdWords interface and promises to help you manage your “clients more efficiently.
http://searchengineland.com/google-testing-new-adwords-my-client-center-28487

Google Social Search

October 26th, 2009

Google Social Search is rolling out, a new service from Google that allows you to easily find material written by people you know and trust. It’s a pretty cool idea, especially in that it’s pretty painless to get started using it. The service will be available through Google Labs Experimental later today.
http://searchengineland.com/google-social-search-launches-gives-results-from-your-trusted-social-circle-28507

Full-service SEO

October 25th, 2009

Full-service SEO is as expensive as it needs to be to get the job done right. The SEOs have to be prepared to invest the hours to implement all aspects of the campaign. Like most businesses, you’ll likely pay higher rates for more highly skilled SEOs. But you’ll often get the results to match. If you think a particular proposal is too expensive then you need to take an honest evaluation of your site’s needs to see if some of the other options might better fit your budget.
http://www.searchengineguide.com/stoney-degeyter/affording-seo-in-tough-economic-times.php

Search Engine Updates

October 25th, 2009

Google seemed to have a minor search update, while Bing had a major search index update. Microsoft and Google both confirmed deals with Twitter on the firehouse. Yahoo added Delicious data and Search Monkey data to Site Explorer. AdWords released an update to their API v2009 and is sunsetting version 13 on April 22, 2010. Google confirmed the ad position move made for a higher click through rate.
http://www.seroundtable.com/archives/021008.html

Keyword Density

October 25th, 2009

Unwanted or intentional repetition of keywords may also result in losing the reader’s interest. Try to use pronouns to reduce the keyword density. Roughly 2.5% – 4.5 & density for major keyword works better in general.
http://forums.digitalpoint.com/showthread.php?t=1544488

International SEO

October 25th, 2009

If you have a global website for example yousite.com and yoursite.co.uk, each one should have its own IP address in that country.  So, if your site is a UK site, don’t expect to rank for terms that are generic if you’re hosted in Kalamazoo, Michigan.   Search engines want to make sure you.
http://www.searchenginejournal.com/international-seo-need-your-help/14172/

Keyword Market Demand

October 25th, 2009

To estimate keyword market demand, first look at the phrases currently driving traffic. Export (from your site analytics) all the non-brand phrases that drove natural search traffic over the last completed month.
http://searchengineland.com/jedi-metrics-how-to-overcome-resistance-to-seo-efforts-27767

Yahoo Out of Search

October 25th, 2009

Try as they might Yahoo is having a tough time convincing people that it’s still “in search.” On Yahoo’s earnings call earlier this week CFO Tim Morse, who led the call because CEO Carol Bartz was ill, used her analogy to describe Yahoo’s new way of positioning itself around search: The next revolution isn’t with the algorithms that provide results, it’s in creating a better, more personally relevant search experience.
http://searchengineland.com/googles-brin-a-shame-that-yahoo-out-of-search-28376

Getting Links

October 22nd, 2009

When we think about getting links, typically the concept is quantity over quality. Granted, we often look at things like PageRank to see if the potential link has value in the eyes of Google. But we often don’t look at the inherent value that a potential link might have.
http://searchenginewatch.com/3635414

Posting in Forums

October 22nd, 2009

If you are posting in forums directly related to your niche, and your posts are extremely good and offer unique information, then you might manage to drive some traffic. If you’re going to be doing things like so many people do here where they say “hi guys, I think google is important to SEO, please visit my website” then you will definitely be wasting your time.
http://forums.seochat.com/google-optimization-7/what-are-your-thoughts-on-forum-posting-279543.html#post746583

YouTube SEO Tips

October 22nd, 2009

Optimizing YouTube pages requires you to follow the same rules as any other search engine optimization (SEO) project, and all SEO can be broken down into three disciplines: content, linking, and architecture.
http://redfoxseo.com/2009/10/10-seo-tips-for-youtube/

Over Optimization

October 22nd, 2009

Over optimization can affect a lot of things. The number one thing it can affect is your users. The last thing you want to do is give your users the impression your site is spammy, low class or just plain junk. Even if you get a ton of visitors the chances of them converting is slim to none, therefore your site is deemed useless. The best thing to do is to mix up your keywords with compelling content that grabs the users attention.
http://redfoxseo.com/2009/10/over-optimization-and-no-follow-tags-in-google/

Social Media Lessons

October 22nd, 2009

Participation is more predictable with such PPC experiments, and the results can be easily benchmarked against your e-commerce or lead funnel metrics. It’s a small, low-risk investment that can help you discover big wins.
http://searchengineland.com/5-social-media-lessons-for-paid-search-landing-pages-28158

Social Search

October 22nd, 2009

Google’s Marissa Mayer has announced at the Web 2.0 Summit that Google Social Search will be launching in the coming weeks. There’s a new Google product called Social Search that is launching in Google Labs. This is a new feature that allows you to see results for queries from people in your social network.
http://searchengineland.com/google-social-search-is-coming-more-on-google-twitter-28292

Google’s Music Service

October 21st, 2009

A report from TechCrunch suggested that Google (NASDAQ: GOOG) may begin selling digital music, much like the iPod and iPhone maker. But others have claimed that Google is dealing with the music labels directly and looking to merge artist information into search results — and will link to music sites for sales.
http://www.internetnews.com/ec-news/article.php/3844796/Googles+Next+Move+A+Music+Service.htm

Basic SEO Tips

October 21st, 2009

SEO is very much in demand these days. The best and most trusted companies don’t need to spam you with offers of free web site analyses.
http://www.smallbusinesssem.com/how-to-get-started-with-seo/2364/

Google Gadget

October 21st, 2009

According to a comment in DigitalPoint, one of the fastest way to get exposure for your site/sites is to make a google gadget for it. The google search engine will pick it up in a couple of hours if not faster. Submitting to the directories is fine but sometimes it can take days or weeks for the spiders to “crawl” your site.

http://forums.digitalpoint.com/showthread.php?t=1005476&page=17

XML Sitemap

October 21st, 2009

An XML sitemap is a type of sitemap Google suggests that you submit to them through Google Webmaster tools. This is not the kind of web sitemap you usually see when you are visiting a website. The purpose of an XML sitemap is to inform Googlebot of all canonical URLs in your website, which they may not find in a normal crawling process.
http://www.seochat.com/c/a/Google-Optimization-Help/Create-a-Customized-Google-XML-Sitemap/

Mobile Answer Engines

October 21st, 2009

A class of mobile “help” or “answer engines” has arisen as an alternative to traditional search engines. They hold out the promise more efficient, relevant or direct responses to queries than search engines can provide on the small screen. In several cases they involve the use of live human agents or a community of users to answer questions.
http://searchengineland.com/mobile-answer-engines-battle-search-engines-28106

Bing Twitter

October 21st, 2009

Bing’s new Bing Twitter Search has gone live today, made possible through a new deal cut with Twitter. Bing hasn’t given it an official name. The site’s home page has a title of “Bing Twitter” which sounds awkward (as opposed to Bing Video or Bing Images, which combine the Bing brand with a generic term).
http://searchengineland.com/live-today-bings-twitter-search-engine-28224

Internal Links

October 20th, 2009

Internal links can be used to help establish relevancy for important keywords and keyword phrases. A good internal link structure also helps search engine bots and spiders crawl website more efficiently.
http://forums.digitalpoint.com/showthread.php?t=1539790

Google & Twitter

October 20th, 2009

The L.A. Times printed a sensational expose on how Google had a deal with Twitter to index and make publicly searchable protected tweets. Twitter allows users to keep their tweets private, seen just by their followers.
http://blog.searchenginewatch.com/091020-173619

Search Position Damaged Links

October 20th, 2009

Having too many links per page will undermine ranking aspirations by infringing on the search engine’s design and content guidelines.  Google starts out by recommending that links on a page are kept to a reasonable number, which they classify as below 100.
http://www.searchmarketingstandard.com/search-position-damaged-links

Building Content Links

October 20th, 2009

Some people have set up networks where you can trade or even buy content links. These sites rarely work as well as they claim. This is primarily because sites with high traffic and loyal readers do not need to trade or sell their links. They can make their money with advertisers.
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Building-Linkable-Pieces-and-Titles/

Intelligence Engine

October 20th, 2009

Google has just announced a number of new features for Google Analytics, including more powerful reporting capabilities, greater customization options and a new “intelligence engine” that Google says can help search marketers drive smarter data insights.
http://searchengineland.com/google-analytics-new-features-analytics-intelligence-custom-alerts-28048

SEO Reputation Problems

October 20th, 2009

Link and comment spamming won’t go away. It just won’t. It is unfortunately what we suffer from having open systems that allow people to submit anything without moderation and review, in a climate where occasionally, gathering links in this way can still work in the short term.
http://searchengineland.com/thoughts-on-web-developers-seo-reputation-problems-28047

Campaign Insights

October 19th, 2009

According to the Inside AdWords blog, Campaign Insights is a unique measurement tool that gives you reliable data about how a particular ad campaign was able to raised brand awareness or active user interest on a particular product or service that you are promoting. It measures the incremental lift in both online search activity and website visits brought by display ad campaign, beyond the usual click and conversion indicators.
http://www.searchenginejournal.com/measure-your-display-ads-impact-with-adwords-campaign-insights/14119/

Truth About SEO

October 19th, 2009

As long as things can be searched, they can be optimized for better performance in search. Until search engines are perfect at finding, crawling, indexing and sorting searchable content, there will be a need for Search Engine Optimization expertise.
http://www.toprankblog.com/2009/10/the-truth-about-seo/

Cloud-Based Services

October 19th, 2009

While Microsoft (NASDAQ: MSFT) and IBM (NYSE: IBM) dominate the market for enterprise e-mail, Google is trying to convince businesses to switch to its so-called cloud-based services, in which software is accessed over the Internet and maintained at Google’s datacenters instead of on a company’s computers.
http://www.internetnews.com/breakingnews/article.php/3844361/Google+Takes+Apps+Pitch+Worldwide.htm

ROI Calculation for Online Business

October 19th, 2009

If the business’s status stays the same — for example, maintains its quality of service and delivery, maintains its search engine rankings, and maintains a competitive price — the business could last for a lifetime, like Amazon.
http://www.seochat.com/c/a/Website-Marketing-Help/Return-on-Investment-Calculation-for-Online-Businesses/1/

Dealing with Low Quality Backlinks

October 19th, 2009

Webmasters who check their incoming links in Webmaster Tools often ask us what they can do when they see low-quality links. Understandably, many site owners are trying to build a good reputation for their sites, and some believe that having poor-quality incoming links can be perceived as “being part of a bad neighbourhood,” which over time might harm their site’s ranking.
http://googlewebmastercentral.blogspot.com/2009/10/dealing-with-low-quality-backlinks.html

Good SEO

October 19th, 2009

Good SEO is often good site design. Good SEO can go hand-in-hand with good web development.
http://searchengineland.com/thoughts-on-web-developers-seo-reputation-problems-28047

Search-Engine Friendly AJAX Sites

October 18th, 2009

Google’s proposing a new standard for making AJAX-based Web sites search-engine friendly. If adopted, the standard could mean developers no longer have to choose between site optimization and dynamic pages.
http://www.internetnews.com/dev-news/article.php/3842916/Google+Says+Have+Your+AJAX+and+SEO+Too.htm

Traffic from Directories

October 18th, 2009

According to a guy from SEOChat, he has been doing SEO for 5 years but still did not get any traffic from directories. Directory is just for search engine crawling. If you need traffic then try to get back links from your relevant sites.
http://forums.seochat.com/search-engine-optimization-28/directory-for-more-traffic-277861.html

Getting PageRank & Links

October 18th, 2009

All links are not created equal and high quality links are seldom gained through these types of schemes. Really good links usually take time and effort. There are no shortcuts, according to a comment in DigitalPoint.
http://forums.digitalpoint.com/showthread.php?t=1536792

Website Optimizer

October 18th, 2009

Website Optimizer is designed to keep your original content visible in the HTML source code of your page at all times. As a result, your original content is visible to crawlers, which means there should be no major impact on search engine ranking.
http://www.seochat.com/c/a/Google-Optimization-Help/Google-Website-Optimizer-Review/

Reputation Management

October 18th, 2009

Google already offers PPC advice and SEO advice. And now, with “Googling yourself” becoming a common part of the language, Google’s now offering reputation managament advice, too.
http://searchengineland.com/google-endorses-reputation-management-27884

Comment Search on YouTube

October 18th, 2009

Google appears to be quietly testing a comment search feature. You won’t find it anywhere obvious in the YouTube interface — not on a video page, not even in Advanced Search.
http://searchengineland.com/google-testing-youtube-comment-search-27900

Paid Inclusion Program

October 15th, 2009

Yahoo has announced that their paid inclusion program will cease at the end of this year. Partners were informed yesterday and a Yahoo representative confirmed the move on a panel discussion moderated by Search Engine Land Editor-in-Chief Danny Sullivan at the iProspect/Range Online Media Client Summit today.
http://searchengineland.com/yahoo-to-drop-paid-inclusion-program-27852

Crawl Rate

October 15th, 2009

According to a comment in DigitalPoint, Google says that if you set your crawl rate, they cannot guarantee the crawl frequency. It will actually hinder your site’s visibility more than helping it.
http://forums.digitalpoint.com/showthread.php?t=1534318

Vanity-Bait Links

October 15th, 2009

Vanity-bait links are where you cite and compliment other bloggers in the hopes of them mentioning you in return. One common example of this is Top 100 Bloggers In {Niche X} lists. Those lists aim to get those top 100 citing them back.
http://www.searchenginejournal.com/101-tactics-buy-text-links/13578/

Better Rankings

October 15th, 2009

There has been discussions around about Google choose to display some sites on higher positions to test their performance, but it is not confirmed. If you can identify the time and days that your site traffic drops, you can monitor your ranking during that particular time to see whether there are changes.
http://forums.seochat.com/google-optimization-7/better-rankings-lower-traffic-278080.html

Filtering Based on IPs

October 15th, 2009

Google does not do any filtering based on IP’s (this is due to the fact that many sites are hosted on shared hosting and Google understands that IP’s are shared in these cases). Instead, all of Google’s search engine filtering is handled on a domain-by-domain basis. As such, if there is a “bad” site (in regards to Google’s database) on the same IP as you, this should NOT affect your search results.
http://forums.digitalpoint.com/showthread.php?t=1534108

Google’s Q3

October 15th, 2009

Expectations were high for Google’s Q3 given some of the positive reports coming out about clicks and search volumes from third parties such as Efficient Frontier and comScore. Even though Google performed solidly (almost $6 billion in a still-bad economy) there may be some disappointment on Wall Street (apparently not).
http://searchengineland.com/googles-q3-5-94-billion-7-percent-yoy-growth-27854

Choosing Keywords

October 14th, 2009

According to a forum, the best keywords are not necessarily the ones with the most traffic. Keywords with less traffic which are more specific, sometimes convert to sales a lot better than more generic keywords.
http://forums.seochat.com/google-optimization-7/how-to-choose-the-best-keyword-277474.html

SEO SpyGlass

October 14th, 2009

Backlink research is one of the most important steps in many SEO-related processes: from SEO competitive research to possible penalty diagnostics. A great tool that may be very helpful when it comes to backlink research and organizing your link building efforts: SEO SpyGlass.
http://www.searchenginejournal.com/seo-spyglass/13801/

Promoted Videos on AdWords

October 14th, 2009

With the Promoted Videos program driving millions of views and increasing paid search clicks to almost  500% after the program was launched Google is now letting video content owners to buy Promoted Video slots. This means that anyone who wants to promote their video content no matter how professional or not those videos are can easily get their video promoted via Google AdWords.
http://www.searchenginejournal.com/google-starts-selling-promoted-videos-on-adwords/13999/

On-Page Tactics

October 14th, 2009

Not all onpage tactics are equal. However, it’s inevitable that algorithms will change and covering all the bases is encouraged. Onpage tactics help busy little spiders building their lists of words to distinguish which keywords are central to each page on your site.
http://www.seo-scoop.com/2009/10/13/learn-seo-maximize-time-google-spider/

Google’s Design Philosophy

October 14th, 2009

In an interview on TechRadar UK, Google’s director of user experience goes a long way toward responding to claims earlier this year that the company’s design team is too reliant on data.
http://searchengineland.com/google-defends-its-design-philosophy-27748

Aardvark’s Social Search Engine

October 14th, 2009

Aardvark has redesigned its site and repositioned somewhat as a “social search engine.” The site can be accessed directly, via IM, Twitter and the iPhone. You can also sign in using Facebook Connect, which sends your activity on Aardvark back to your news feed on Facebook.
http://searchengineland.com/aardvark-revamps-site-becomes-social-search-engine-27727

Web-Based Internet Traffic

October 13th, 2009

Google received 6% of all traffic worldwide. Meanwhile, 29 other giants, including Facebook, Yahoo and Microsoft, rounded out the top 30% of traffic—meaning that these days, a few big sites are getting a lot of the Internet’s traffic. Considering that only 52% of Internet traffic is web-based, this is even more significant. (The other 48% is made up of email and private networks. And did you know that P2P constitutes 18% of Internet traffic? That’s down from 40% two years ago.)
http://www.marketingpilgrim.com/2009/10/google-1-site-worldwide-with-6-global-traffic.html

Translating Keywords

October 13th, 2009

Translating keywords is by far the most dangerous trap of all in international SEO rather than the technical hosting issues or the cultural risks – not appreciating that ‘keywords’ cannot be translated is rule number one.
http://www.toprankblog.com/2009/10/top-10-pitfalls-of-international-seo/

SEO vs. Increasing Rankings

October 13th, 2009

Most SEOs will preach that SEO success isn’t (directly) measured by the increasing rankings. You measure success by the growth of organic/natural search engine traffic to the Web site and the growth in leads and sales for your business that can be directly attributed to your SEO efforts.
http://searchenginewatch.com/3635278

Sitemap A Few Years Back

October 13th, 2009

A poster in a forum noticed a couple of years back that anything with the name sitemap.html or sitemap.php seems to get spidered more often than any other page (apart from the homepage). It may be that search engines specifically look for sitemap.xxx each time to see if any new pages are added.
http://www.highrankings.com/forum/index.php?showtopic=41893

Google Building Maker

October 13th, 2009

Google has announced a new tool called Google Building Maker that lets you make 3D buildings using aerial photos and 3D shapes. Well, it’s the latest move in Google’s recent efforts to crowdsource its mapping efforts — a cornerstone of local search. Google says it’ll review all 3D buildings that its user create, and “if a better model doesn’t already exist,” the user-generated buildings will be added to Google Earth.
http://searchengineland.com/google-continues-crowdsourcing-its-map-data-27685

Computational Knowledge Engine

October 13th, 2009

Factual, founded by Gil Elbaz, who previously built the foundational technology that enabled Google’s leap to world domination in search (Elbaz sold his company Applied Semantics to Google in 2003; it was the genesis of what we know as AdSense today). Factual is a self-described “open data repository.” Like Wolfram Alpha, a “computational knowledge engine” that launched earlier this year, Factual seeks to create order from chaos by allowing anyone to share and mash open data on any subject, structuring information in database-like tables.
http://searchengineland.com/factual-parting-the-curtains-of-the-invisible-web-27608

Link Exchange

October 12th, 2009

Link Exchange is not as easy as it looks. It needs more time and effort on analysis because you are giving a link back and that should not be a bad site/ip. Looking at this, many would go for one way with their decent quality directories.
http://forums.searchenginewatch.com/showthread.php?t=25513

Reputation Management

October 12th, 2009

Linkedin, Facebook, and Twitter whether they have link juice or not are great sites to use when trying to get another listing on page 1. For reputation management they are great and even for small niches.
http://forums.seochat.com/search-engine-optimization-28/improve-your-search-engine-ranking-through-linkedin-275690.html

.info Domain Name Extension

October 12th, 2009

Having .info domain name extension is much cheaper and great for redirects to affiliate links. The problem though is that if you keep them after the first year, that benefit goes away.
http://forums.digitalpoint.com/showthread.php?t=1530761

Website Rebuild – Increased in Traffic

October 12th, 2009

According to Jonbey in a forum, he moved his main site to a new domain, then to a new server, then started moving all static pages to CMS, and traffic has increased. Had a slight dip on the server move and also a slight dip after the main restructure, but it bounces back better.
http://www.cre8asiteforums.com/forums/index.php?showtopic=73214

Geographic Targeting

October 12th, 2009

Whenever product pages exist under multiple URLs, you have a duplicate content concern. If a product page is not indexed, it cannot be found in search engines. The best approach is to choose one region as the “canonical” region and apply robots.txt to the other pages.
http://www.getelastic.com/micro-geographic-targeting-usability-and-seo-concerns/

Original Provider ID

October 12th, 2009

Google’s Joachim Kupke says on SMX Expo that there is no duplicate content penalty and that Google is “working on something to help ID a site as the original provider of content.”
http://outspokenmedia.com/seo/duplicate-content-penalties/

Ask Deals

October 11th, 2009

Nearly 60% of consumers now cite they are using coupons more often to reduce their shopping expenses – with more than half of them getting coupons from online services. To meet the need of these users – and help lift a burden – Ask.com developed Ask Deals as a robust, comprehensive and user-friendly way to get coupons and deals of all kinds on the Web for this upcoming shopping season. Ask Deals cuts through the clutter of invalid, expired, and low-value offers with a database of more than 1 million high-quality, usable offers – refreshed and updated multiple times a day.
http://blog.ask.com/2009/10/ask-deals-your-oneclick-onestop-shop-for-savings-is-here.html

Bounce Rate & Rankings

October 11th, 2009

According to a post in a forum, bounce rate affect rankings. It’s probable that the huge volume of Google Analytics data assists Google in providing a picture of sites that convert and sites that don’t. It’s complete conjecture and would be near enough impossible to test (which is worrying in itself as people’s money is at stake) but he believes that a site which manages to convert its customers via adwords will have higher rankings.
http://www.cre8asiteforums.com/forums/index.php?showtopic=73323

The New Google Squared

October 11th, 2009

The new Google Squared feature adds more data, up to 120 facts or links to be exact. This is four times to the amount of data displayed by Google Squared when it was launched a couple of months ago. Google is also now ranking the Google Squared data based on both relevance to the query and the quality of facts presented.
http://www.searchenginejournal.com/google-squared-gets-new-features-will-you-use-it-now/13881/

Link Wheel for Good SEO

October 11th, 2009

About link wheel being good for SEO, yes they are. Simple (Closed) wheels can be detected by algorithms. Try to build a more complex link wheel to make the process appear more natural. This way you can get quality inbound links and your links wont get discounted.
http://forums.digitalpoint.com/showthread.php?t=1503118

StumbleUpon with Search & Social Elements

October 11th, 2009

StumbleUpon wants to be a search engine. It also wants to be more like Twitter and Facebook. Better search and better social elements are the two cornerstones of StumbleUpon’s new web site, which was announced this week and will roll out to all during the next month.
http://searchengineland.com/new-stumbleupon-adds-search-social-elements-27521

Twitter About Big Data Mining Deals

October 11th, 2009

Sources said a number of scenarios are being discussed to compensate Twitter for its huge and potentially valuable trove of real-time and content-sharing information, generated from the data stream of billions of tweets from its 54 million monthly users.
http://kara.allthingsd.com/20091008/twitter-talking-separately-to-microsoft-and-also-google-about-big-data-mining-deals/

Tracking Social Media Success

October 8th, 2009

Social media success takes time. The seeds of relationships need to grow and you’ll need to invest what’s needed to make it work for whatever end goals that are set. Expecting results in a month or two isn’t realistic; it may take a year or more.
http://www.toprankblog.com/2009/10/social-media-success/

Accurate Scores

October 8th, 2009

According to a post in a forum, it is impossible to get an accurate score for each of the sites so you can’t calculate how many points you will need or how long it will take to achieve them in order to get a page 1 ranking, nor calculate how large the gap is between the SERPs.
http://forums.digitalpoint.com/showthread.php?t=1524995

Blog Carnival

October 8th, 2009

A blog carnival consists of a group of blog posts which is focused on a certain theme. The blog submissions, or carnival posts, are permalinks to these blogs, which can provide some decent traffic back to the blog, or at the very least provide an all-important backlink back to the original article.
http://www.seochat.com/c/a/Website-Marketing-Help/Use-a-Blog-Carnival-to-Boost-Your-Blogs-Traffic/1/

PDF Files in Search Results

October 8th, 2009

Google has just made it easier to view PDF files in search results – by providing the Quick View facility that would display these PDFs right onto the browser with all the PDF formating features intact.
http://www.searchenginejournal.com/google-adds-quick-view-for-pdf-search-results/13850/

Google Mobile Search Options

October 8th, 2009

Google is making Search Options available on Android/iPhone/Palm WebOS devices so that you can slice and dice your mobile search results as well. For example, suppose you are shopping at a store for a camera, and you would like to see what users have been saying about a specific model within the past week. You can do this simply by searching for the name of the product. Then, on the search results page, use “Options” to filter by “Forums” and refine further by choosing “Past week”.
http://googlemobile.blogspot.com/2009/10/introducing-search-options-for-mobile.html

SearchDNA

October 8th, 2009

According to Linkdex CEO John Straw, SearchDNA goes beyond compiling a list of links and does an SEO analysis on the pages where links are found. That analysis includes about 25 key ranking factors that it uses to determine the “link authority” of pages with inbound links to a URL.
http://searchengineland.com/searchdna-joins-crowded-field-of-link-analysis-tools-26879

Good SEO

October 7th, 2009

The SEO campaign should be under constant review. New keywords should be tested and optimized and new strategies for improvement should be implemented on a regular basis. Unless the site runs out of keywords (very unlikely except in niche industries) the SEO should always be targeting new phrases for ranking on a regular basis.
http://www.searchengineguide.com/stoney-degeyter/7-best-things-good-seos-do.php

Penalty for Automated Software

October 7th, 2009

Don’t use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate Terms of Service. Google does not recommend the use of products such as WebPosition Goldâ„¢ that send automatic or programmatic queries to Google.
http://forums.seochat.com/google-optimization-7/penalty-for-automated-software-276632.html

Google Dance

October 7th, 2009

According to Mrandrei’s post in DigitalPoint, Google dance happens a lot especially if your niche is too competitive. You need to build more quality links to outrank your competition.
http://forums.digitalpoint.com/showthread.php?t=1524657

Meta Tag in SEO

October 7th, 2009

Nowdays every search engine has stopped considering Keywords Meta Tag. Few days back Google has officially announced it and now Yahoo News.
http://forums.digitalpoint.com/showthread.php?t=1523721

AJAX-based Sites

October 7th, 2009

Don’t build your web site with AJAX if you want it to be crawled and indexed by search engines. AJAX-based web sites are essentially a locked and bolted door when a spider comes crawling.
http://searchengineland.com/google-proposes-to-make-ajax-crawlable-27408

Bing’s Mobile Voice Search

October 7th, 2009

The Bing Search Blog has announced a new mobile voice search capability that competes with, and even one-ups the more well known mobile voice search tools from Google.
http://searchengineland.com/bings-new-mobile-voice-search-available-on-new-samsung-phone-27394

Human Editors

October 6th, 2009

Ranking by human editors reviewing search results provides more relevant ranking than automated processes and even search users, because human editors possess better intelligence than the best software and more clearly understand distinctions in pages, and human editors focus on areas of their expertise.
http://www.searchenginejournal.com/yahoo-patents-human-edited-search-results-ranking/13836/

Distribution Channels

October 6th, 2009

While great content is instrumental for great performance within organic search results, publishing in a vacuum is naive. Creating distribution channels for great content can drive awareness, traffic and inbound links. Optimized content with a quantity of quality incoming links results in superior search visibility.
http://www.toprankblog.com/2009/10/social-seo-channels-of-distribution/

Keyword Tools

October 6th, 2009

Keyword tools provide a rich array of unique data — the vocabulary your potential customers use when searching for products, services, or information related to your business. This data has been used to help write title tags, headings, and on-page content. However, the value of this data is much greater. It can help you build a contextually rich site that users will love.
http://searchenginewatch.com/3635209

PR & SERPs

October 6th, 2009

PR currently has little to do with SERPs (but it does help). Google will always find ways to flush out the manufactured SERPs and have SERPs reflect what people really want whether it be “natural relevance”, “trust” or site statistics (i.e. bounce rates, page views, time on site etc).
http://forums.seochat.com/google-page-rank-47/google-page-rank-updation-276503.html

Self-Service Product Listing

October 6th, 2009

The new Google Local Listing Ads will be accessible under a new “Ads” tab in the LBC and will be a self-service product. The self-service comes in the form of claiming the business listing in the LBC.
http://searchengineland.com/google-creates-a-new-simplified-ad-unit-for-local-business-27237

Yahoo Search Ad Features

October 6th, 2009

The Yahoo Search Blog announced there are several features coming to Yahoo search ads, such as a desktop management tool, integrated rich ads, network bidding control and more. Specifically: Yahoo Search Marketing Desktop Tool, similar to Google’s desktop tool to manage AdWords, that will allow advertisers to manage their search campaigns offline.
http://searchengineland.com/yahoo-search-marketing-will-continue-to-innovate-with-desktop-tool-rich-ads-network-distribution-control-more-27238

FoxySEO Addon

October 5th, 2009

FoxySEO is a nice FireFox addon that installs an additional toolbar allowing to instantly access multiple SEO resources and perform a plenty of SEO tasks. It is a free, open source toolbar that provides quick and easy access to a multitude of search engine functions such as Google Site, Yahoo! Site Explorer, Live Fromlinks, etc.
http://www.searchenginejournal.com/foxyseo-a-quick-way-to-access-multiple-seo-tools/13782/

AdSense Mobile

October 5th, 2009

Google is launching a new feature for AdSense mobile publishers that will allow you to take advantage of the high-end mobile phone browsing experience. This feature offers publishers the ability to run larger AdSense ads visible on high-end phones.
http://adsense.blogspot.com/2009/10/adsense-for-mobile-goes-high-end.html

Keyword Research

October 5th, 2009

One of the challenges with keyword research is to truly identify the language of the customer so we can include this language on our Web site and in our search marketing efforts. With international SEO, this challenge is magnified by localization, different languages, and cultures.
http://searchenginewatch.com/3635187

Character Encoding & Description

October 5th, 2009

Basically the only META tags you have to worry about are the character encoding and the description. Yahoo! may (or may not) use the keywords tag, but other than that, the only tag that goes inside the HEAD section you have to worry about is the TITLE tag.
http://forums.digitalpoint.com/showthread.php?t=1519031&page=2

Bing’s Functionality

October 5th, 2009

A comment in a blog post says that Bing would have a great time telling the world that Google is so complex you need training on it. Meanwhile, Bing offers nearly zero search functionality, leaving you up to continually trying different keywords in the hope of finding the information you are looking for.
http://searchengineland.com/up-close-with-google-search-options-26985

Canonical Tag

October 5th, 2009

Many site owners have wanted the recently introduced canonical tag to work across domains. Now their wishes will come true. Google announced cross-domain support will come by the end of the year.
http://searchengineland.com/canonical-tag-2-0-google-to-add-cross-domain-support-27222

Ranking Efforts

October 4th, 2009

Rankings are not eternal. There will always be someone out there investing more time, money and energy to beating you. Don’t just assume that you deserve to hold those top positions. If your competitors are investing, then you should be investing more. If your competitors are making waves, then you need to make bigger waves.
http://www.searchengineguide.com/stoney-degeyter/my-site-is-optimized-my-competitors-gain.php

Search Engine Query

October 4th, 2009

Some claim 80% of web sales begin with a search engine query. So it’s important that you sell yourself in your search listings, whether they be organic results or pay per click.
http://www.getelastic.com/holiday-procrastinators/

Authority Directories

October 4th, 2009

According to a post in a forum, Google is not even indexing links from directories anymore. But if you can find authority directories where you can place a link it is still helpful.
http://forums.digitalpoint.com/showthread.php?t=1519810

High PR Site without Relevance

October 4th, 2009

The link from the PR5 site should help your overall pagerank, but if its content is not relevant to yours then it isn’t going to help as much as a link from a higher PR site which also has content relevant to your site.
http://forums.digitalpoint.com/showthread.php?t=1519354

Search Advertising

October 4th, 2009

Search advertising success is defined by relevance. The concept of relevance is broad, but logical: it’s the relationships between advertiser, keyword, ad copy and the landing page/ post click experience.
http://searchengineland.com/how-to-get-more-ppc-traffic-for-less-money-26611

Analytics Tool

October 4th, 2009

The best SEOs realize that analytics reports may not always be accurate, but many do not: all of this redirecting can potentially cause some major integrity issues in Google Analytics, or any analytics tool for that matter.
http://searchengineland.com/make-google-analytics-your-seo-watchdog-26475

View-Through Conversion

October 1st, 2009

Display ads are influential in increasing brand awareness and driving purchase consideration, and with View-through conversion reporting, you can better measure the impact of your display ad campaign for those instances where your ad is seen, but not immediately clicked on. More specifically, View-through conversion reporting measures the number of conversions that occurred within 30 days of your display ad appearing for which there was no ad click generated.
http://adwords.blogspot.com/2009/09/announcing-view-through-conversion.html

Image File Name & Text

October 1st, 2009

Photo sites generally need supporting content. Search engines usually look at the image file name and the alternate text of the image to get an idea of what the image is about. It is standard and recommended practice to use keywords in both instances to help you rank for your chosen terms.
http://forums.seochat.com/seo-help-general-chat-16/please-are-these-lists-a-problem-with-seo-273940.html

Automated Traffic

October 1st, 2009

According to Michael in a forum, regardless of what keyword tool(s) you use, you should be looking at clusters of keywords. You want to identify trends and patterns because SEO keyword analysis can be very frustrating if you don’t account for the automated traffic.
http://www.cre8asiteforums.com/forums/index.php?showtopic=73163

Large Number of Posts

October 1st, 2009

Google introduced a new search feature that makes it easier to find forum posts or discussions related to what you’re searching for. This new addition to Google search results applies to sites that tend to have a large number of posts on a specific topic.
http://googleblog.blogspot.com/2009/09/surfacing-forum-posts-in-search-results.html

Google Mobile Local Search

October 1st, 2009

Google debuted a new, enhanced local search capability on mobile. One of the new features that was added was “starred places” — a favorites list that could be created online and then retrieved (if signed in) through a mobile browser. This useful feature is part of an emerging, larger strategy to more closely link Google’s PC and mobile search.
http://searchengineland.com/google-strategically-syncing-mobile-and-pc-27029