Google has introduced the Google Merchant Center, designed to replace Google Base for submitting products to the search engine. Google says that Merchant Center provides a better-optimized experience for product listings.
http://blog.searchenginewatch.com/090930-154958
Google Merchant Center
September 30th, 2009Social Bookmarking To Get Indexed
September 30th, 2009There are many benefits of social bookmarking as quickly get indexed by search engines. The point is that you should know the proper way of social bookmarking in order to achieve the goals.
http://forums.digitalpoint.com/showthread.php?t=1515498
Most Important Results
September 30th, 2009It’s important to understand that page rank does not compute relevancy, only the importance of each page. When a user makes a search query, a different algorithm calculates the relevancy of page, while page rank simply selects the most important result.
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Page-Rank-Optimization/
Slow Website Indexing
September 30th, 2009Big ecommerce websites that sell and frequently update new products online are more susceptible to Google indexing problems. A combination of different factors can contribute to slow website indexing, most of which can be controlled by the webmaster.
http://www.seochat.com/c/a/Google-Optimization-Help/Improve-Google-Indexing-on-Your-Ecommerce-Website/
Quality Linking Partners
September 30th, 2009Discovery of quality linking partners is a lot trickier than you might think. There are a variety of ways in which this can be done, with none of them being the perfect way to find the perfect site that will link to you. However, as with many things, a balanced approach will probably serve you best.
http://searchengineland.com/6-discovery-methods-for-finding-ideal-linking-partners-26347
Valuable Content
September 30th, 2009Valuable content is also much more likely to resonate with those that might link to your site. The links generated (often passively) will also be of higher value in terms of relevance – anchor text, thematic relationships, semantic variety, trusted sites, etc.
http://searchengineland.com/the-b2b-content-equation-26570
Broken Internal URL Reference
September 29th, 2009If the URL is structured YOURDOMAIN + something + YOURDOMAIN, that is usually an indication of a broken internal URL reference. The fact the pages don’t exist and transmit a 404 code rules out the possibility of a black hat spammer trying to use your site for links (unless it is really incompetent).
http://www.highrankings.com/forum/index.php?showtopic=41678
Code That Uses Tables
September 29th, 2009In a forum post, ugly code that uses tables can be problematic for many reasons, it doesn’t have to be a hindrance to SEO. It may be an issue if the ugly code actually prevents search bots from properly doing their job, but otherwise, it can be left as is in most cases.
http://www.cre8asiteforums.com/forums/index.php?showtopic=73141
Joomla as a Trusted Link
September 29th, 2009According to a forum, Joomla is like #57 for top linked to domains on the web. All links from joomla and subdomains, EXCEPT for forum.joomla.org are very trusted links.
http://forums.seochat.com/google-optimization-7/footer-link-will-it-cause-problem-275149.html
.com Domain
September 29th, 2009The benefit provided by using a .com domain is in user perspective. Users typically view .com domains as more legitimate than domains with other TLDs. And for this same reason, .com domains tend to attract more natural inbound links than domains with other non-country coded TLDs.
http://forums.digitalpoint.com/showthread.php?t=1514173
Twitter Vs. Google
September 29th, 2009Twitter and real time search continues to attract buzz, and Google’s reacting by positioning its “Hot Trends†information in a place where more people will see it, within Google’s regular search results.
http://searchengineland.com/google-hot-trends-integrated-into-google-search-26717
Google OneBox
September 29th, 2009OneBox results are when Google shows information within a special unit, often with images associated with them. OneBox unit often appears to highlight news, shopping, image and other results that are blended into regular listings using Universal Search (see Google Universal Search for more about this).
http://searchengineland.com/meet-the-google-onebox-plus-box-direct-answers-the-10-pack-26706
WebCEO Tool
September 28th, 2009According to a forum, WebCEO is good for analyzing changes in ranking. As for the keyword rankings, this is a dead metric for clients. If you want to throw them a few keywords to make them feel good then you can do that.
http://www.highrankings.com/forum/index.php?showtopic=41623
Open-ended Questions To Get Traffic
September 28th, 2009How to get traffic depends in large part on the site in question, what it offers, who its target market is, how well it is constructed, the quality of its content and how well it’s being marketed. In other words, there is no simple one size fits all answer to such an open ended question.
http://www.highrankings.com/forum/index.php?showtopic=41602
Smush.it Userscript
September 28th, 2009Google Images Smush It Link userscript adds ‘Smush It!’ links to each search result on Google Images, making it easier and faster to optimize images you find. Smush.it uses optimization techniques specific to image format to remove unnecessary bytes from image files.
http://www.searchenginejournal.com/6-ways-to-make-google-image-search-better/13592/
TOM13 PR
September 28th, 2009TOM13 PR means Page Rank. There are thousands of places where you can check the page rank. There is nothing like good PR and bad PR. Page rank is a valuation by google it ranges from 0 to 10.
http://forums.digitalpoint.com/showthread.php?t=1513033
Blocking Robots.txt
September 28th, 2009Blocking with robots.txt doesn’t allow Google to spider a page, but it may produce what it calls a “partially indexed†listing — the title of a page and a link to it, information which is gathered solely from how OTHER pages link to the listed page, not the page itself.
http://searchengineland.com/google-places-pages-now-showing-in-search-26636
Optimizing for the Holidays
September 28th, 2009Everyone knows they can find great deals starting December 26th, which is why research shows that 63% of shoppers will make purchases during post-holiday sales. Your job as a retailer is to maximize the number of purchases before December 25th, while at the same time planning ahead to optimize your campaigns for post-holiday sales.
http://searchengineland.com/five-search-marketing-tips-for-the-holidays-26463
Technical SEO
September 27th, 2009Technical SEO is clearly of vital importance. If search engines can’t crawl your pages and extract your content, your site will never be well-ranked for the queries you care about, even if you have the most awesome content on the web and more backlinks than the Adobe Reader download page.
http://searchengineland.com/all-of-your-technical-seo-questions-answered-and-bonus-free-developer-summit-technical-smx-east-dream-agenda-26539
Link Bait Tactic
September 27th, 2009Linkbait is “great content” – the very thing engines and engineers are constantly recommending as the core strategy for good SEO. To go against this principle would be to invalidate more than a decade of advice.
http://www.seomoz.org/blog/why-linkbait-is-a-tactic-the-search-engines-will-always-value
Buying Text Links
September 27th, 2009Choosing to buy text links can reduce the hassle of building link popularity and help you catch up to competitors. It won’t replace quality content, a viable business model, or a unique value proposition.
http://seoroi.com/seo-roi-quality/link-buying-risks-vs-rewards-seo-faq/
Bank Domain Names
September 27th, 2009Pirate Bay said it is supporting protestors to Sweden’s plans to scrutinize all domain name registrations that use “bank†in their name. The Swedish authorities want to prevent people from being duped by phishing scams.
http://blogs.zdnet.com/Foremski/?p=815
H Tags Importance
September 27th, 2009Some search engines place significant importance on H tags because their assumption is that a “true” heading means that all the paragraphs up until the next heading will be about that particular subject. This idea goes back to Information Science and HTML’s parent language, SGML. So you can see why the academic minds who design search engines might value a word in an H tag very highly. H1 and H2 tags are analyzed from two perspectives: from the point of view of search engines and internet surfers.
http://forums.digitalpoint.com/showthread.php?t=1510874
Search Engine Responses
September 27th, 2009Search engines respond to a variety of responses from a Web server when a search engine requests a URL that no longer exists. A “404″ or page not found response is the worst response your server can deliver. It should, instead provide a 301 redirect, which tells the search engine to which new URL it should transfer the old URL’s SERPs position.
http://forums.digitalpoint.com/showthread.php?t=1511315
Outstanding Landing Page
September 24th, 2009There are million of online entrepreneurs, and you can easily get lost in this huge crowd if you don’t have an outstanding landing page. A well-designed lead capture page helps you to trap in all the traffic coming in from the search engines.
http://mrdefinite.com/how-to-increase-your-conversion-rate-with-the-help-of-landing-pages/
Duplicate Content Penalty
September 24th, 2009A comment in Digitalpoint says that there is no such thing as a duplicate content penalty. Sites with duplicate content just have a little harder time ranking than sites with the same original content since the sites with duplicate content get scored lower on content-based ranking factors. But you can easily compensate for this by doing a better job with other ranking factors like inbound links.
http://forums.digitalpoint.com/showthread.php?t=1507806
User-Generated Product Reviews
September 24th, 2009Some sites have developed a large amount of traffic as a result of incorporating user-generated product reviews or forums onto their site. This method can work particularly well if you have a good amount of traffic to your site already. If you’re just starting out, it won’t work so well, because empty forums, or a review site without reviews on it, will turn people off.
http://searchenginewatch.com/3635039
Freshen Your Content
September 24th, 2009One of the recommendations for removing Google’s penalty on your site is freshen content on key parts of your website with rewrites or additional articles. This will provide positive activity that Google will cannot deny adds value to its index.
http://www.stepforth.com/blog/how-a-google-penalty-can-make-your-site-stronger.php
New Beta Keyword Tool
September 24th, 2009Google is apparently testing a new AdWords keyword Tool. You have to be logged into your AdWords account and click on the keyword tool feature to see it. Then when you get there, you will see the old keyword tool with a link to the beta tool. Then when you add words and filters, you can then get reports that not just show traffic and click estimates but brings in Google other various tools to give deeper insight into those keywords.
http://www.seroundtable.com/archives/020848.html
Google Launches “Place Pages”
September 24th, 2009Google is swapping its “info window†in Maps out in favor a much richer full-page experience that offers more information and a number of new capabilities and features. This page contains ads and, in the lower right corner, “related maps,†which were not previously presented. Google is also running a separate algorithm that ranks content providers within the sections on the page (reviews content, for example).
http://searchengineland.com/google-launches-place-pages-gets-rid-of-tabbed-info-bubble-26506
Synonymous Phrases
September 23rd, 2009Using synonymous phrase in title, meta tags and headers means including related words and phrases in page titles, text, and header meta tags. This will expand the range of keywords that the web page might be listed under.
http://www.submitexpress.com/bbs/about20115.html&sid=b069a9fc27bf2f2ccf0eae23edf64267
Linking Issues for the Holidays
September 23rd, 2009Having external links pointed at each version might be hurting you a lot more than you think. These can be relatively quick to fix with redirects and changes to your internal linking structure, resulting in more ranking power prior to shopping season.
http://searchenginewatch.com/3635040
Referrer Spams
September 23rd, 2009JohnMu, a Google representative, said in a Google Webmaster Help thread that referrer spam generally does not hurt your rankings. He said that after someone complained their Google rankings dropped due to someone referrer spamming him.
http://www.seroundtable.com/archives/020808.html
PR Sculpting
September 23rd, 2009According to a comment in a forum, Google perceives the use of no-follow as “pr sculpting” the link juice within your own website which is not the appropriate use of the “no follow” tag. It should be reserved for outbound links to other websites in which you do not wish to pass pr juice.
http://forums.digitalpoint.com/showthread.php?t=1507433
Press Release Sites
September 23rd, 2009Irene in a forum doesn’t think that Press Release Submission and Classifieds Submission can drive you a good amount of traffic. Only the paid press release submissions can bring you the traffic.
http://forums.digitalpoint.com/showthread.php?t=1506900
Sidewiki System
September 23rd, 2009Just as Google gives any page on the web a PageRank score that reflects its authority, so too does each Google Profile page have its own form of what they call “personal PageRank†or “ProfileRank,†when it comes to the Sidewiki system.
http://searchengineland.com/google-sidewiki-allows-anyone-to-comment-about-any-site-26420
4 R’s of SEO
September 22nd, 2009Effective SEO requires us to see the big picture and that picture the 4 R’s: Robots, Ranking, Relevance, and Results. For each of the 4 R’s, Dr. Pete of SEOmoz provided some tips and tools for how to measure your progress in that area.
http://www.seomoz.org/blog/4-rs-of-seo-robots-ranking-relevance-results
Twitter Vs. RSS
September 22nd, 2009Twitter is doing a whole lot more than showing us the value of content in 140 characters or less. It’s showing us much more than how each and every one of us can report (and create) the news. Twitter is not just a technology or communications platform. Twitter is actually a great human-powered RSS machine.
http://www.twistimage.com/blog/archives/twitter-is-going-to-kill-rss/
Number of Links on the Page
September 22nd, 2009A post in a forum says that the page rank of the page is not directly affected by the number of links on the page. It just dilutes the amount of juice you pass to the pages linked from that page.
http://forums.digitalpoint.com/showthread.php?t=1506396
Online Advertising
September 22nd, 2009Behavioral advertising and behavioral targeting are essentially the same thing. It’s online advertising specifically geared towards you: what sites you visit, what items you purchase online, what links you click, what stories you read. Quite literally, this is advertising that follows you around the web.
http://www.seochat.com/c/a/Search-Engine-News/Behavioral-Advertising-Bill-Breaks-New-Ground/
Clicktale Review
September 22nd, 2009Clicktale is a tool that lets you record website visitors and view videos revealing their behavior, including mouse pointer movements, clicks, scroll speed, navigational issues, keyboard stokes (filling out forms) and more. Clicktale is a killer app that every Internet marketer who is interested in conversion rate optimization should use.
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/ClickTale-Review/
Upgrades & Improvements of Yahoo
September 22nd, 2009Yahoo has now gone live with its new search format. There’s nothing radical or “game changing.†However, there are some nice upgrades and improvements. Most prominently, it features a new left column that allows users to filter results by Search Monkey content providers or refine by related concepts.
http://searchengineland.com/yahoo-goes-live-with-new-search-format-26287
High Quality Sites for AdWords Advertisers
September 21st, 2009AdWords advertisers will be able to run ads on sites in the Ad Exchange, using their existing AdWords interface. This means more high quality sites for AdWords advertisers to run display ads on. Similarly, AdSense publishers will benefit from more high-quality display advertisers coming through the Ad Exchange.
http://googleblog.blogspot.com/2009/09/doubleclick-ad-exchange-growing-display.html
Term Weight
September 21st, 2009Search engines know the amount of times a keyword is repeated *in relation to their entire index*. This tells them how much attention to pay to a keyword. They call this: term weight.
http://www.cre8asiteforums.com/forums/index.php?showtopic=72808
Profitable Site
September 21st, 2009According to a forum, maintaining rankings is fine but you should consider how to make that site profitable. Even if you are in the top rank, it doesn’t mean that people will buy your products or services.
http://forums.seochat.com/google-optimization-7/the-website-already-has-good-rankings-what-do-i-need-273156-2.html
Domain Authority
September 21st, 2009Domain authority plays an important role in ranking. 15 backlinks from 15 different domains look more natural to Google, than 15 back links all from the same domain. If you keep on doing the same thing again and again, then how you can expect even better results.
http://forums.seochat.com/google-optimization-7/article-submission-for-seo-273768.html
Bing’s Search Ads
September 21st, 2009MediaPost reports Microsoft adCenter, Bing’s search ads, will be testing placing favicons and logos in the search ads. James Colborn, director at Microsoft Advertising and long-time adCenter veteran, believes the market is ready to experiment with more creative options. These options stray from standard text ads in search. Consumers next year will start to see a richer ad experience in search results.
http://searchengineland.com/microsoft-bing-search-ads-to-test-favicons-26233
Keywords Meta Tag
September 21st, 2009Google is telling the world what every seasoned webmaster and search marketer should already know: The keywords meta tag has no impact whatsoever on how Google’s search engine ranks pages.
http://searchengineland.com/google-stop-suing-over-the-keywords-tag-we-dont-use-it-26194
Published Documents
September 20th, 2009In about two weeks, Google will be launching a change for published docs. The change will allow published docs that are linked to from a public website to be crawled and indexed, which means they can appear in search results you see on Google.com and other search engines.
http://www.google.com/support/forum/p/Google+Docs/thread?tid=0ca72389c9b26ef4&hl=en
Interpretations of Search Engines
September 20th, 2009Most search engines (definitely Google) interprets your <title> as “mysite com primary keyword phrase secondary keyword phrase” after they normalize it (replacing all special characters and punctuation with a space). Most search engines view the first word in the <title>, <h1>, <h2>s, etc. as more important than the second word which is more important than the third.
http://forums.digitalpoint.com/showthread.php?t=1501797
Black-hat Techniques in the Long Run
September 20th, 2009If you’re trying to find ways to automatically obtain “1,000 permanent backlinks” or instantly “get to the top of Google for just $49.95,” then ultimately you will fail at running your website or blog. Black-hat techniques do NOT work in the long run, and Google (and other search engines) will penalize you eventually.
http://www.seochat.com/c/a/Link-Trading-Help/Proven-Link-Building-Strategies-that-Work/
App for iPhone
September 20th, 2009The app is the full version of SEO Automatic, an SEO site audit tool, just made for the iPhone. The only difference is the descriptions and recommendations is slightly less verbose to fit it on a mobile window.
http://www.searchenginejournal.com/seo-automatic-tool-now-for-the-iphone/13344/
Facebook with Bing Web Search
September 20th, 2009Facebook further integrated web search when it allowed users to search the web via Live Search (now Bing) without leaving Facebook. Wable pretty much sidesteps the question about how many have Facebook users have tried the Bing web search and downplays the presence of Bing results on Facebook as little more than filler.
http://searchengineland.com/facebooks-focus-is-friend-search-bing-sort-of-adds-value-26067
Google.com & the Caffeine Sandbox
September 20th, 2009ReadWriteWeb reported today on a study done by Summit Media, a UK-based online marketing company, which found that search results aren’t much different between Google.com and the Caffeine sandbox. The company studied 9,000 keywords and found that there will only be “a tiny change in ranking†after Caffeine, and that Caffeine seems to favor pages that are updated more often with fresh content.
http://searchengineland.com/no-caffeine-in-google-results-yet-cutts-says-26120
Too High Bounce Rate
September 17th, 2009According to a post from DigitalPoint, 80% bounce rate is very high. It normally happens if you are in general niche or your major traffic source not from the search engine.
http://forums.digitalpoint.com/showthread.php?t=1499537
Google’s Spanish Site Clinic
September 17th, 2009The Google Webmaster Central blog in Spanish has launched a Site Clinic especially for the Spanish-speaking market. They’re offering to analyze a series of websites in order to share some best practices with our community using real web sites. The plan is to offer constructive advice on accessibility and improvements that can lead to better visibility in Google’s search results.
http://googlewebmastercentral.blogspot.com/2009/09/spanish-site-clinic-now-live.html
Old Sites & Google
September 17th, 2009A comment in a forum says that Google is not going to crawl new sites all the time – that comes with age. The older your site is, and the more backlinks your site has, the more often google crawls your site.
http://forums.digitalpoint.com/showthread.php?t=1499702
Clusters of Web Pages
September 17th, 2009Top SERPs blend listings from various “clusters†of meanings trying to give the surfer a wider range of various result types. A search phrase is associated with several clusters of web pages. Each one of those clusters is a group that includes some other phrase, in addition to the requested keyword phrase. This assumes that the phrases that create a cluster are groups of words that offer what the patent calls “information gainâ€.
http://www.searchenginejournal.com/rank-high-google-serps/13211/
Another Video Search Engine
September 17th, 2009Clicker offers a richer and more complete user experience than can a pure video search engine, which is just crawling and relying on metadata. Metaphorically speaking there’s as much Yahoo Directory in here as Google.
http://searchengineland.com/clicker-is-not-a-video-search-engine-25949
Yahoo’s Top Queries
September 17th, 2009Barry Schwartz from Search Engine Land noticed this morning that Yahoo has added a new feature named “Top Queries†to Site Explorer. The tool shows you the top ten queries by day, week or month. It also shows you your top ten URLs by day, week or month. Yahoo classifies “top†by the number of impressions you received for those queries or URLs, but it also shows you the clicks.
http://searchengineland.com/yahoo-quietly-adds-top-queries-urls-to-site-explorer-25998
One Word Rankings
September 16th, 2009One word phrases are looking pretty good according to a forum post. With so many SEOs purposely not going after them, it presents an opportunity to grab those top rankings for those magical traffic drivers.
http://www.seo-news.com/cgi-bin/gforum/gforum.cgi?post=7926;sb=post_latest_reply;so=ASC;forum_view=forum_view_collapsed;guest=1932728
Flash Animation
September 16th, 2009Too much flash animation is a second design error that can cause problems when it comes to optimization of the site. While a flash move is aesthetically appearing and will add a visually interesting element to the home page or product pages, too much flash will shroud the site in a veil of secrecy.
http://www.searchmarketingstandard.com/web-design-seo-mistakes
Meta Keywords & Meta Description
September 16th, 2009Google uses neither the meta keywords nor the meta description in their ranking algorithm. The ONLY reason meta description is important at Google is that IF your meta description contains ALL of the keywords from the user’s search phrase then Google will typically show it as the snippet in the SERPs.
http://forums.digitalpoint.com/showthread.php?t=1499786
Yahoo Directory
September 16th, 2009According to Sweta, a forum poster in Digitalpoint says that Yahoo directory submission is not much advisable. It depends on type or category of a website. Verifying a website in Yahoo is more advisable and submitting sitemap.
http://forums.digitalpoint.com/showthread.php?t=17491&page=3
Optimizing Templates
September 16th, 2009Making sure your templates are properly optimized – or individual pages if you operate at that level – is critical to checking of the SEO 101 items. Titles, descriptions, keywords, H-tags, alt-tags, content placement, navigational elements and more need to be accounted for.
http://searchengineland.com/7-touch-points-for-in-house-seo-success-25888
Parameter Handling
September 16th, 2009A new feature has appeared in the Site Configuration Settings Sections of Google Webmaster Tools. The setting, called Parameter Handling, enables site owners to specify up to 15 parameters that Google should ignore when crawling and indexing the site.
http://searchengineland.com/google-lets-you-tell-them-which-url-parameters-to-ignore-25925
Google Web Elements
September 15th, 2009Web Elements let you easily add richness and interactivity to your site simply by copying and pasting a snippet of code. Inspired by the convenience of embeddable YouTube videos, each Web Element is built upon existing Google products.
http://adsense.blogspot.com/2009/09/introducing-google-web-elements.html
Traffic from Twitter
September 15th, 2009Just adding random people to your twitter account may drive traffic to your site, but it will not be relevant traffic. If you search for your biggest competitors then follow their followers you will get followers who are more likely to be interested in your posts.
http://forums.digitalpoint.com/showthread.php?t=1497879
Old Pages
September 15th, 2009Google used to do a complete “dump and new crawl” each month. Old pages didn’t stay in the index. Now that Google does keep older stuff in the index, the stuff it actually touches in recent weeks and months is going to rank better than stuff it saw a while back.
http://www.cre8asiteforums.com/forums/index.php?showtopic=72915
Google Maps Listing
September 15th, 2009All Google search results are based primarily on relevance, and Google Maps listings are no different. Google Maps rank business listings based on their relevance to the search terms entered, along with geographic distance (where indicated) and other factors. Sometimes our search technology decides that a business that’s farther away from your location is more likely to have what you’re looking for than a business that’s closer.
http://www.highrankings.com/forum/index.php?showtopic=41597
SEO as an Arguing Philosophy
September 15th, 2009Some SEO’s are more argumentative or loud or have a bigger reputation than others, so they may set the tone. But arguing about SEO is like arguing philosophy- without facts, without a third party knowledge base everyone has access to go back to, there’s no way to resolve disagreements.
http://www.seo-scoop.com/2009/09/15/4-reasons-why-seo-blogging-sucks/
600 Bugs in Google
September 15th, 2009uTest released a study they named “Battle of the Search Engines†which measured the relevancy of Google, Yahoo, and Bing based on “search results accuracy, page load speed, real-time relevance and usability.†The report found that there were over 600 “bugs†found in Google’s search results. By “bug†I believe they mean links that lead to dead ends, i.e. broken links. I am not exactly sure how that measures “relevancy†of the search result, but it does tell us some things.
http://searchengineland.com/utests-battle-of-the-search-engines-tests-bugs-25867
Title Tags
September 14th, 2009According to a forum, title tag is the most important tag today. Google doesn’t give value to other metatags anymore. Description tags are almost useless.
http://www.submitexpress.com/bbs/about20067.html&sid=18f36fac641fece60821de00d723822b
ALT Text for Graphics
September 14th, 2009Use ALT text for graphics to improve in Yahoo ranking. It’s a good page design to accommodate text browsers or visually impaired visitors, and it helps improve the text content of your page for search purposes.
http://forums.digitalpoint.com/showthread.php?t=17491&page=3
Avoiding Some Mistakes in SEO
September 14th, 2009If your website is on page 80 for your keyword, nothing will change if you add the keyword tag stuffed with all your phrases. This tag has been abused so much in the past that Google ignores it altogether. If you have a minute, go ahead and plug in some of your keywords, but do no stress too much.
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Avoid-the-Mistakes-New-SEOs-Make/
Fast Flip in Google Labs
September 14th, 2009The previously rumored Google news site “Flipper†is in fact launching today as “Fast Flip†in Google Labs. But maybe it should be called Google Skimmer because it permits people to move very quickly through lots of visually rich news pages from dozens of partner publications. Google is banking that an improved user experience will mean lots of traffic and page views. Google says that revenue generated from ads on the site will be split with publishers. (This could potentially be a goldmine of display inventory for Google if it expands the content from news into a broad range of magazines.)
http://searchengineland.com/rumored-google-flipper-is-rich-media-news-site-fast-flip-25829
Microsoft’s Bing 2.0
September 14th, 2009Microsoft has unveiled Bing 2.0 at TechCrunch50 today, also known as Bing Visual Search, which allows people to “search by picture.†After much speculation following Microsoft’s annual meeting last week in Seattle, many had expected to see an update to Bing Maps, integrating Silverlight technology to display images of local businesses and locations within map search results.
http://searchengineland.com/bing-2-0-unveiled-visual-search-25703
Google’s Hidden Feature
September 14th, 2009Google provides options for anyone to easily narrow searches to find material added in the week or day. But now — if you know the right commands to enter — you can find content added to Google in the last few minutes or even seconds. The Omgili Blog discovered this hidden feature. http://searchengineland.com/searching-google-in-past-minutes-or-seconds-25764
Repeating Keywords
September 14th, 2009Repeating the keyword can strengthen the meaning of that page. How often a keyword should be repeated in relation to the amount of text on the page is called keyword density.
http://www.cre8asiteforums.com/forums/index.php?showtopic=72808
Social Media & Search Engine
September 14th, 2009A by-product of being involved in social media is that a lot of times your profiles on those social media sites will rank in the search engines for your business, brand, product or service name that you have worked the profile with. Being found, is the key between social media and search. Search isn’t limited to just a search engine anymore.
http://searchenginewatch.com/3634953
Keyword Results
September 14th, 2009A post in a forum says that the number of raw results has nothing to do with the difficulty of a keyword. You can easily rank for keywords having 250 million of results and you can get stuck in the top 30 for a keyword which returns only 500,000 results.
http://forums.digitalpoint.com/showthread.php?t=1495336
Ad Delivery Report
September 13th, 2009The Ad Delivery Report shows you not only your traffic sources—whether that be Yahoo! or some of their partners—but also how your traffic from those sources converts. Combined with one of our analytics options, you can track measurements such as impressions, click-throughs, conversions and return on ad spend. You can also filter the results by account, domain, distribution channel and tactic.
http://www.ysmblog.com/blog/2009/09/10/do-you-know-where-your-ads-are/
Local Search
September 13th, 2009Local search is focused around businesses and locations not necessarily websites. After all, barely 50% of small businesses even have websites, and among the 50% that do, only a handful are even moderately optimized for search.
http://searchengineland.com/thoughts-on-categorization-in-local-search-25186
Malwares
September 13th, 2009Malware infections have more than doubled since April 2009. Search results containing a url labeled as harmful have remained level in the range of 0.5% to 0.9%, an improvement. While the web as a whole has become more dangerous, Google’s been doing an even better job clearing their search results.
http://searchengineland.com/how-to-avoid-getting-your-search-rankings-trashed-by-malware-25199
Bing 2.0’s Streaming Media Technology
September 10th, 2009According to tweets coming from employees attending Thursday’s Microsoft (NASDAQ: MSFT) annual employee meeting at Safeco Field in Seattle, an update to the search engine called “Bing 2.0″ is scheduled to be announced possibly as early as next Monday, September 14. According to several employee tweets, Bing 2.0 will feature the integration of Microsoft’s Silverlight streaming media technology with maps and photos.
http://www.internetnews.com/search/article.php/3838641
Penalized Websites
September 10th, 2009A post in a forum says that trying to get penalized websites back on the track could sometimes be even more difficult than launching new websites. Try reversing everything back to the normal mode like deleting the unwanted pages as well as spam links.
http://forums.digitalpoint.com/showthread.php?t=1485363
Google Bombing
September 10th, 2009Google bombing is basically a practice of generating a large number of low quality, artificial links to a site. Typically these backlinks would have the same or very similar anchor text in an effort to fool Google into ranking the page for the term used in the anchor text.
http://www.highrankings.com/forum/index.php?showtopic=41611
Links & Content Freshness
September 10th, 2009Content freshness adds relevancy to your site in the eyes of the search engines. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets†then link to “blue widgets†instead of a “Click here†link.
http://www.submitexpress.com/bbs/about20076.html&sid=949c4d8bbe9f4152e8f858c80daa7508
Copy Writing
September 10th, 2009Copy writing is the essence of getting more profit from your site or from eBay auctions. Studies have shown that Internet users spend around 10 seconds on a web page before deciding to explore more or to hit the “BACK” button. All you get is 10 seconds to catch attention and entice readers to explore the rest of your site or product pages.
http://www.seochat.com/c/a/Website-Marketing-Help/Online-Copywriting-Tips/
Google Product Search & YouTube
September 10th, 2009The Google Base Blog announced they have added a new attribute for Google Product Search merchants to submit product videos for specific products. Google Product Search can now show videos from YouTube.
http://searchengineland.com/get-youtube-videos-in-your-google-product-search-feeds-25576
Blog Competitions
September 9th, 2009A recent study by Hubspot found that among their small business customers, those that blogged had 55% more traffic and 97% more incoming links than non-blogging small businesses.
http://www.searchengineguide.com/mack-collier/blogging-small-businesses-have-55-more-t.php
Search Traffic Patterns
September 9th, 2009Traffic patterns of search engines can also be seen as a litmus test of what consumers are thinking about, when they are thinking about it and how they are looking for it. The summation of search traffic can be seen as John Battelle put it, a “Database of Intentions.” By tracking the changes in search patterns, advertisers are able to see shifts in the public’s concerns, behaviours and trends. They can then use this knowledge to optimise both their online and offline advertising campaigns.
http://community.microsoftadvertising.com/blogs/advertiser/archive/2009/09/09/putting-search-to-work-with-microsoft-advertising-intelligence.aspx
Blog Commenting
September 9th, 2009Someone says that posting a link in the website field as well as in the body just looks like complete spam – and it isn’t neccessary. Keeping the anchor text in the name box and the website in the website box should be plenty.
http://forums.digitalpoint.com/showthread.php?t=1490845
Maintaining Best Results
September 9th, 2009A comment in a forum says that the common misunderstanding regarding search engine optimization is that doing it once is going to suffice and high page rankings will automatically follow. The reality is that SEO is an ongoing process that requires constant testing, man-hours, and analysis in order to provide the best results possible. The countless moving parts of SEO also require monitoring due to the changes in the search engine landscape and how they might apply to both you and your competition.
http://forums.digitalpoint.com/showthread.php?t=1490344
Google’s Micropayment System
September 9th, 2009Google is proposing a micropayment system that could give the newspaper industry a way to charge for its online content. According to the Nieman Journalism Lab, the micropayment system will be based on Google Checkout and be available within a year “to both Google and non-Google properties.†Micropayments are just part of Google’s overall plan to help newspapers make money from online content.
http://searchengineland.com/google-proposes-micropayment-system-to-rescue-newspapers-25523
Domain Registrations
September 9th, 2009Google isn’t specifically saying domain registration length doesn’t matter, just that it’s not all that important in the Big Picture. But a former member of the Yahoo search team, and he said the length of a registration does matter, but it’s just one signal, one potential flag. http://searchengineland.com/google-domain-registrations-dont-affect-seo-or-do-they-25483
Google’s Multi-Client Accounts
September 8th, 2009Google is releasing a feature named “multi-client accounts” which allows “aggregators and marketplaces to consolidate and manage data feeds and reporting for sub-accounts, submit changes more rapidly, and get more accurate Google Checkout badging at the seller level.” So this stops “individual sellers on marketplaces” from needing to a feed to Google Product Search.
http://www.seroundtable.com/archives/020722.html
Social Media Voting
September 8th, 2009Social media voting and user views are currently taking a direct effect on Google’s page one search engine results. Google Universal Search melds the Google Web, Image, Video, News, Blog and other vertical search results into one page of relevant information.
http://www.searchenginejournal.com/social-medias-direct-influence-on-search-engine-ranking/5576/
AdWords Opportunities Tab
September 8th, 2009In July, Google announced U.S. beta testing of the Opportunities tab, a new section in AdWords account designed to help you find additional cost-effective traffic for your search campaigns. Today Google begun expanding the beta to additional U.S. advertisers, and also started including U.K. and Australian advertisers in the test. Ultimately, Google wants the Opportunities section to evolve into a single destination you can visit whenever you want to get new ideas for increasing ad coverage on relevant search terms, capturing additional clicks in your most profitable campaigns, or simply improving your overall ROI.
http://adwords.blogspot.com/2009/09/opportunities-tab-beta-now-available-to.html
Site Without Ads
September 8th, 2009A comment in a forum says that getting traffic and backlinks is easier when your site doesn’t have ads. If you think you don’t need the extra help anymore, and if you think the money you’ll be making per day is worthwhile (more than a few cents), then I guess the site is ready.
http://www.webmasterworld.com/google_adsense/3980550.htm
Search Ads
September 8th, 2009Search ads are a great platform for testing marketing messaging across channels. By testing differences in CTR (and, ideally, conversion) across multiple messages, you can get relatively cheap feedback on major factors and unique selling points. Testing these messages (on your branded terms for lowest costs) can quickly get feedback based on thousands of impressions, giving you a chance to see if people are more likely to be driven to your site.
http://searchenginewatch.com/3634896
Matching the Keyword Phrase
September 8th, 2009Quality backlinks from relevant sites with link text matching the keyword phrase(s) you want your URL to rank for is the fastest way to the top. Generating traffic to your URL doesn’t affect how you rank in the SERPs unless some of the traffic happens to be other webmasters who as a result link to your URL.
http://forums.digitalpoint.com/showthread.php?t=1489221
Broken Links
September 7th, 2009Diagnosing the site for broken links and fixing them is one of the most essential steps in overall SEO audit process. Broken links are rightfully considered bad for usability and thus affect your SEO because caring abut user experience is search engine’s primary focus.
http://www.searchenginejournal.com/3-broken-link-checkers-reviewed-and-compared/13011/
Optimized Site Architecture and On-Page Elements
September 7th, 2009A site’s information architecture should support the content themes of a site. This is beneficial for both human visitors and search engine visitors. Siloing is the practice of creating theme-aligned content sections of a site. Internal linking and a directory structure that reinforces theme-based sections of a site will indicate strong relevance in the search engines and make it easier for human visitors to find related content on the site.
http://www.bruceclay.com/blog/archives/2009/08/seo_hierarchy_o.html
Domain Name Keywords
September 7th, 2009You can use keywords in the domain name, but should only be done if you can find a combination that does not appear spammy and does not over utilize keywords. Doing this will cover your brand, which is not always a good idea.
http://forums.seochat.com/google-optimization-7/domain-name-question-271248.html
Keywords & Spiders
September 7th, 2009According to a forum, a keyword is just a name given to what might be associated with your topic. Use words that have to do with your topics. Make pages that are easy for spiders to read. If you want a quick look at what spiders usually see, check out the text only view of the cached version of a page.
http://www.cre8asiteforums.com/forums/index.php?showtopic=72808
Inner Page Ranking
September 7th, 2009Building backlinks for inner pages and building interlinking page structures for your site so that each page links to one another using proper keyword rich anchor text will help you dramatically rank your inner pages.
http://forums.digitalpoint.com/showthread.php?t=1487081
Google Caffeine Observations
September 7th, 2009According to a forum poster, he found out two observations regarding Google Caffeine: Google Caffeine is emphasizing on keywords more than normal Google and spam/black hat results are now appearing more in Google Caffeine.
http://forums.digitalpoint.com/showthread.php?t=1487343
Bad Neighbourhood
September 7th, 2009According to a forum post, getting backlinks from bad neighbourhood is not something that we can control. Sometimes, our competitors will insert our links in bad neighbourhood too.
http://forums.digitalpoint.com/showthread.php?t=1487093
Google XML Sitemaps in WordPress
September 6th, 2009Installing the Google XML Sitemaps plugin wοn’t increase yoÏ…r seaгch engine rank, but haνing a sitemap will help to ensure that the searÑh engines
index аll the posts and pages of your blog. You can use the Goοgle XML Sitemaps рlugin to create a sitemap for your blog.
http://forums.digitalpoint.com/showthread.php?t=1485773
Efficiency in Techniques
September 6th, 2009A comment in a forum says that it would make an excellent tool to start investigating the outer limits of “acceptable practice.” You could scale-up your black hat practices incrementally until the warning bells ring. On the other side, you could set up a throw-away account, and find out just what techniques send you red straight away. All the better to take down that pesky competition in an efficient way, without wasting time having to frame them.
http://www.webmasterworld.com/google/3964441-2-30.htm
Conversion Tracking – ROI in adCenter
September 6th, 2009Conversion tracking involves embedding a tracking code on the back end of your web site (typically on the confirmation page) so that when a customer who arrives at your site by clicking on your adCenter ad reaches that page, a ping will be sent back to adCenter and will appear in your conversion tracking data. If you have conversion tracking enabled, you can leverage this data to determine which of your keywords and ads are bringing in the most sales, newsletter signups, etc.
Giving Credit To Keywords
September 6th, 2009Most companies have difficulty justifying the purchase of general top-of-the-funnel keywords such as “slippers†because typically, these types of terms don’t seem to convert-at least when measured using the last click method. So when marketers look at these kinds of non-branded keywords in their standard analytics package, they can see that they get a lot of clicks and that they’re spending a lot of money. But what they cannot measure is the value that these ads bring. In most analytics programs, these keywords actually look like they’re having a negative impact on sales and driving the cost per conversion up.
http://searchengineland.com/giving-credit-to-keywords-where-credit-is-due-follow-up-24120
Automatically Generating Title Tags
September 6th, 2009If the title tag always has to start with your site name followed by a colon followed by your article title, you’re sunk — at least as far as your SEO is concerned. You should be able to revise the “recipes†used to generate the title tags across your site to make them more optimal for search.
http://searchengineland.com/how-to-choose-content-management-systems-for-seo-24945
Common Tag
September 3rd, 2009Yahoo’s common tag is similar to meta keyword tag in Google. It makes “web content more discoverable.”
http://www.submitexpress.com/bbs/about19981.html
Framing New Sites Under Old Domain
September 3rd, 2009A post in a forum says that most web hosts use iframes to implement Domain Forwarding. Framing your new site under your old domain doesn’t have any useful purpose in SEO perspective.
http://forums.digitalpoint.com/showthread.php?t=1483576
Tracking Economic Sectors
September 3rd, 2009Google Domestic Trends tracks Google search traffic across specific sectors of the economy. The changes in the search volume of a given sector on google.com may provide useful economic insight. Google created 23 indexes that track the major economic sectors, such as retail, auto and unemployment.
http://googleblog.blogspot.com/2009/09/google-domestic-trends-tracking.html
Semantic Search Engine
September 3rd, 2009A truly semantic search engine would take care of invariance at the query level, clustering together all its possible rephrases into one unique concept to each answer, and would deal equally well with popular and unpopular topics (from the World Cup to, say, a small local soccer league in Quito, Ecuador).
http://blog.ask.com/2009/07/what-makes-a-search-engine-semantic-.html
Quality Score
September 3rd, 2009Landing page quality and relevance affects your quality score. If the page you are sending traffic to has nothing to do with your competitor, then the page will often be found non-relevant and negatively affect your quality score.
http://www.bgtheory.com/blog/qa-should-you-bid-on-your-competitors-name-or-use-their-name-in-ad-copy/
Plus Sign in URL
September 3rd, 2009According to Jaimie’s comment in an article, he wouldn’t use + in a URL. This has to do with various encoding problems it can present. It’s easier to use dashes and underscores, and there’s no advantage to +. + is also -technically- the same as an encoded space.
http://www.searchmarketingstandard.com/url-structure-seo
Nofollow Tag of Digg
September 3rd, 2009Social bookmarking site Digg is incorporating the Nofollow tag to a bunch of links in order to reduce spam. Links on user profiles, comments and not-so-popular posts will get the nofollow tag, meaning it won’t pass along link juice.
IP Address
September 3rd, 2009Search engines don’t care how many sites are hosted on an IP address. They care about what those sites are doing and what other sites do about them.
http://www.highrankings.com/forum/index.php?showtopic=41373&st=15
News Rankings
September 3rd, 2009Changing your name to include relevant keywords or adding a local address in your footer won’t help you target a specific audience in News rankings. Google extracts geography and location information from the article itself.
http://googlewebmastercentral.blogspot.com/2009/09/tips-for-news-search.html
SEO Experience with Bing
September 3rd, 2009Someone says in a forum that the major issue that he can see with Bing is “here today, gone tomorrowâ€. Based from his experience, certain keywords will be ranked 3-4 one day, the next day 35-40, then the following day 15-20.
http://forums.digitalpoint.com/showthread.php?t=1444274&page=2
SEO Benefit
September 3rd, 2009Bad things happen to good brands. Recalls, riots, explosions, failures of executive character—you name it—things can go wrong. Many crises require the quick broadcast of information to serve and contain damage to the brand. These days there can even be SEO benefit to serving crisis-content in feeds.
http://searchengineland.com/using-classic-pr-techniques-to-support-brands-in-social-networks-25019