SEOSummary

Social Bookmarking Vs. Search Engine Submission

August 31st, 2009

According to a post in Digitalpoint forum, don’t waste your time on search engine submissions if your website is new. It becomes obsolete and ineffective strategy as time pass by. What he would suggest is submission to social bookmarking sites.
http://forums.digitalpoint.com/showthread.php?t=1478687

Social Media Marketing

August 31st, 2009

Social media marketing strategies are so much more than acquiring traffic and links from “socialized” content that appear on blogs, or videos that appear on YouTube and are promoting on sites like Digg, Mixx, or Reddit. These are merely tactics. If you don’t have a strategy that includes goals and measurement about these implemented tactics, then it’s as if you’re doing nothing.
http://searchenginewatch.com/3634843

Bing Cashback

August 31st, 2009

Microsoft’s ad blitz for Bing is still going strong, and it’s starting to hone in on a new target: your wallet. Bing’s latest TV ad, which aired for the first time last night, is focused on Bing Cashback, the program that allows users to save money when they purchase items found using Bing search.
http://www.techcrunch.com/2009/08/28/microsoft-introduces-bing-cashback-to-the-masses-with-its-first-tv-ad/

Doubleclick

August 31st, 2009

Doubleclick is a prime example of a third-party ad system. Most third-party ad-tracking systems redirect your ad to their server and then to your landing page. This can cause issues with tracking URLs because sometimes a second “?” is added into your URL. The core of this issue is that you are not allowed to have more than one “?” within a URL.
http://www.searchmarketingstandard.com/analyze-this-lesson-three-ppc-analytics-data

Living URL Idea

August 31st, 2009

As Google has grappled with newspapers firing rip-off accusations at them, one of the key responses has been from Google’s Marissa Mayer. A move to “living URLs” would drive them more traffic, she’s said, talking about it twice this past month. But such a system won’t work unless Google News fundamentally changes how it handles news content. Overall, the “living URL” idea sounds compelling at first glance. But for newspapers to give up individual articles in favor of one “master” piece per topic that’s constantly updated, Google would first have to make some fundamental changes.
http://searchengineland.com/of-living-urls-newspaper-rankings-california-fires-24908

ALT Text

August 30th, 2009

The purpose of ALT text is to describe the image for the benefit of those who surf the Web with images turned off and for those who have the contents of Web pages read out loud to them. The WC3 highly recommends that Web site owners use ALT text to describe images. ALT text was just one piece of 100 different factors to determine ranking.
http://forums.seochat.com/google-optimization-7/images-and-seo-268888.html

Page Rank’s Vast Link Structure

August 30th, 2009

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B.
http://forums.digitalpoint.com/showthread.php?t=1477721

Multiple Metric Optimization

August 30th, 2009

Multiple metric optimization refers to the class of methods that seek to maximize a marketing goal (for example, ROI/Revenue) using more than one event in the click path. Examples of these metrics are clicks, leads, revenue, purchase, visit time, times of day etc. It is important to note the word “optimization” in the context of bid management necessitates the need for statistical algorithms.
http://searchengineland.com/the-what-whys-hows-of-multiple-metric-optimization-24151

AdWords API v2009

August 30th, 2009

Google is pleased to announce that AdWords API v2009, which was released to a limited whitelist in June, is now available to all API users. Compared to previous versions of the AdWords API, v2009 offers new features and greater speed at a lower cost. Over the next couple of months, according to Google they will be releasing more functionality like asynchronous calls, partial failure acceptance, keyword optimization tools, and reporting.
http://adwordsapi.blogspot.com/2009/08/adwords-api-v2009-beta-now-available-to.html

Competition for Keywords

August 30th, 2009

More small businesses are using paid search, so competition for keywords has grown massively. This increased competition has generally resulted in higher CPCs for many keywords, so the quality of paid search management required to stand out from the competition and achieve profitable results has risen, that’s according to a comment in Search Engine Land.
http://searchengineland.com/9-problems-with-paid-search-9-real-tactics-to-solve-them-24672

Google Wave

August 30th, 2009

Google will expand the current “developer preview” of Google Wave to roughly 100,000 consumer users. According to Google, “included in this group of early testers will be some of the businesses using Google Apps.
http://searchengineland.com/google-expanding-access-to-wave-soon-first-hands-on-impressions-24735

Branded Sites

August 27th, 2009

Branded sites have the search engine ranking advantage of a keyword-relevant domain name, but often rank lower than retail partners when attention isn’t paid to title tags, keyword-rich product descriptions, SEO friendly customer review content or worse, the site is built in full Flash without SEO.
http://www.getelastic.com/manufacturer-advantages-in-direct-to-consumer-selling/

Text Ads on Google

August 27th, 2009

Google is constantly experimenting with new features, tools and visual representations to improve the user experience and usefulness of ads. As part of that effort, they’re currently running a test in which images of specific products offered by an advertiser may appear within some text ads on Google search results pages. This experiment helps users quickly find the products they’re looking for, and offers advertisers a new way to engage potential customers. This feature is currently in a limited beta and only visible to a small number of users on shopping-related queries.
http://www.seroundtable.com/archives/020661.html

Homepage Size

August 27th, 2009

A post in a forum says that the size of a homepage doesn’t matter in SEO but it will matter to users when they open the site it will take lots of time and that won’t do any good – that could be irritating at times. And also having too many links on home and as many as 1000 is really not good in an SEO point of view as you are transferring all your link juice to other sites and pages.
http://forums.digitalpoint.com/showthread.php?t=1474229

Nofollow Links

August 27th, 2009

According to SEO Expert on Digitalpoint, WordPress development has added a new feature (Reply to individual comments) which can result in 100+ nofollow links on a heavily commented page. Because nofollow now kills PR this can pretty much destroy the link benefit flowing through a site.
http://forums.digitalpoint.com/showthread.php?t=1465343

Arabic and Hebrew Mobile Searchers

August 27th, 2009

The Google Mobile blog announced that Arabic and Hebrew mobile searchers are now able to see universal results directly on their mobile devices. Although not related, this comes soon after Google Translated recently added 9 new languages.
http://searchengineland.com/google-mobile-search-adds-universal-flavor-to-arabic-hebrew-searchers-24668

Italian Papers Against Google

August 27th, 2009

Many newspapers acknowledge that they get lots of traffic from Google News but still somehow think Google owes them money on top of the visitors they get for free. Ironically, that doesn’t seem the case with the Italian papers. They’re complaining (at least according to the New York Times summary) that without Google’s secret sauce to determine news rankings, they can’t get even more than they already receive.
http://searchengineland.com/deunking-the-italian-newspapers-antitrust-allegations-against-google-24698

Binary Data Extensions

August 26th, 2009

Your most common file extensions will probably be .html, .php, or .asp – Google’s Matt Cutts has gone on record as saying the search engine is happy to crawl any of those pages and it doesn’t really matter which extension you choose of the three. However, he does warn against using extensions such as .exe, .dll, and .bin. These extensions signify mostly binary data, so are largely ignored by the search engine crawlers.
http://www.searchmarketingstandard.com/url-structure-seo

URL Optimization

August 26th, 2009

Today, URLs have little or no impact on search engine rankings; however, URL optimization is still crucial for several reasons. Optimized PHP URLs prevent duplicate content and help search engine spiders crawl better.
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Creating-Search-Engine-Friendly-URLs-with-PHP/

Target Keywords

August 26th, 2009

Domain name keywords really do help, although it does not mean everything of course. As a general rule of thumb, it would be best to keep some of target keywords in the domain name. Using shared domains or subdomains can really hurt SERPS.
http://forums.digitalpoint.com/showthread.php?t=1472747

Websites Hosted on Different IPs

August 26th, 2009

Allen Hill says in Digitalpoint, if other websites are hosted on different IPs, you will definitely get good benefit for the main website in terms of search engine rankings and PR. However, content on each website which are pointed towards the main website also make a huge difference and hence the content should also be given some importance.
http://forums.digitalpoint.com/showthread.php?t=1469486

Collecta – New Search Engine

August 26th, 2009

Collecta, the real-time search engine that launched in June, has announced a set of upgrades to its site today. The most noteworthy is the addition of a social sharing/bookmarking tool that lets users share or save a Collecta search on any of six social media sites, including Twitter, Facebook, and StumbleUpon. Collecta has also modified its search results display so that the user avatar or web site logo appears next to the search result.
http://searchengineland.com/collecta-adds-social-sharing-other-features-24582

MSNbot on Bing

August 26th, 2009

According to Search Engine Land, Microsoft’s crawler isn’t like a normal browser. Crawlers don’t normally report referrer data. MSNbot isn’t doing searches on its own Bing search engine, then following listings to visit new pages. But despite this, it’s acting as if it does.
http://searchengineland.com/bing-continues-with-fake-referrers-what-part-of-stop-dont-they-understand-24589

Keyword Cannibalization

August 25th, 2009

Duplicate title tags can lead to “keyword cannibalization” where more than one page on your site compete for ranking on the same search term. This is closely related to the problem of duplicate content.
http://searchenginewatch.com/3634671

Sitelinks for Wikipedia Articles

August 25th, 2009

Google started to show some special sitelinks for Wikipedia articles. As you probably know, sitelinks are links to popular sections of a site that help you navigate directly from Google’s search results pages. The sitelinks for Wikipedia results are special because Google doesn’t send you to a different page, but to a section of the article. This is especially useful for long articles that include a lot of information.
http://googlesystem.blogspot.com/2009/08/google-sitelinks-for-wikipedia.html

Affecting Page Rank

August 25th, 2009

Meta tags don’t really affect page rank anymore. They used to be a huge thing, but people decided to overuse it and now it’s the backlinks that are the most important to websites.
http://forums.digitalpoint.com/showthread.php?t=1471761

Tag Cloud

August 25th, 2009

According to Cyberblogteam in Digitalpoint, their blog has been ranking well on the SERPs even when it didn’t have a tag cloud, but they had a boost in rankings, and eventually traffic, by the time they included one. Moreover, it will be easier for visitors to see what an entire blog is all about by simply having a glimpse of that tag cloud.
http://forums.digitalpoint.com/showthread.php?t=1471094

Proper Architecture

August 25th, 2009

SEO, without proper architecture is really nothing more than a stop-gap measure. This is a common frustration for both SEO and site owner alike. The site owner spends thousands of dollars on a new design and then the SEO can’t do anything with it.
http://www.searchengineguide.com/stoney-degeyter/putting-seo-frosting-on-a-website-dung-p.php

Traffic For Blog Owners

August 25th, 2009

A comment in a blog says that RSS feed has been a great help for him these past few days. According to him, it lessened his time searching for a blog with new contents to read. It presents convenience for readers and traffic for blog owners.

http://www.searchengineguide.com/stoney-degeyter/dont-let-your-new-go-to-waste-rss-it.php

Ranking Changes

August 25th, 2009

Reasons for ranking changes can be boiled down to three basic events: 1) Your site changes, 2) a competitor’s site change, or 3) the search engine algorithm changes. Or it could be any combination of the three.
http://www.searchengineguide.com/stoney-degeyter/rankings-change-heres-how-to-deal-with-i.php

Defensible Marketing Strategy

August 24th, 2009

A comment in a blog post says that it is important to have a defensible marketing strategy. The only pitfall of relying on Google is if you fall foul of their T&C’s and they shut you down. Unfortunately, Bing and Yahoo are providing too low revenue stream for most business to spend time with, even if the ROI is good.
http://searchenginewatch.com/3634758

Website Speed Optimization

August 24th, 2009

Fast delivery is the key to success. Website speed optimization (load time) can help you increase conversion rates, win more customers and improve their satisfaction. Think of Google’s approach to search and the milliseconds it takes to display results; it was one of many reasons people loved it when it first came out, though this speed is taken for granted today.
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Optimizing-Your-Web-Page-Speed/

Content & Links

August 24th, 2009

Someone says in Digitalpoint that it is better to add content and build links at the same time, because it gives the impression to Google that your website is growing naturally (getting links and fresh content continuously). Most of the time regularly updated websites get better rankings than static websites.
http://forums.digitalpoint.com/showthread.php?t=1467239

Description & Keywords

August 24th, 2009

According to a forum, changing the <meta name=”description”> element is NOT going to affect your ranking at Google. They ignore both <meta name=”description”> and <meta name=”keywords”> when ranking URLs for a particular keyword phrase. However, the <meta name=”description”> is important not for ranking but instead for click-thru-rates.
http://forums.digitalpoint.com/showthread.php?t=1470541

Search Side of Yahoo

August 24th, 2009

Someone asked about how Microsoft’s deal impacts the search side of Yahoo. Yahoo answered that they will innovate on the front end, not on the backend gathering of web pages, but on how the information is displayed to users and personalized based on the data Yahoo has.
http://searchengineland.com/live-blogging-yahoos-product-call-24367

Twitter Search

August 24th, 2009

No one has better access to what’s been tweeted than Twitter. And since Twitter is the king of real time publishers, Twitter Search is also the king of real time search.

http://searchengineland.com/what-is-real-time-search-definitions-players-22172

Video Search

August 24th, 2009

With video search, meta-tag content actually affects rankings in the video search engines. Ideally, use important keywords in the video title, meta-tags (keywords and description), and on the page where the video appears, whenever possible.
http://searchengineland.com/optimizing-for-re-finding-search-behavior-23025

Research Synonyms

August 24th, 2009

Searching for the synonyms of any keyword is an essential part of the keyword research process. Synonyms make your copy look richer and more natural. What’s also important is that they account for most unexpected (“natural”) long tail search referrals.
http://www.searchenginejournal.com/keyword-research-synonyms/12540/

Image Search Results

August 23rd, 2009

Official Google Mobile Blog announced that the mobile phone optimized Image Search Results is now available for most phones other than the iPhone and Android-powered phones. In addition, this new Image Search results will also be available in 38 languages.
http://www.searchenginejournal.com/web-optimized-google-image-search-results-now-supports-other-phones/12645/

Location-Specific SERPS

August 23rd, 2009

According to Matt, location-specific SERPS are not yet really implemented across Google networks. For as long as those sites with .com TLDs are relevant to the search term, Google will continue to rank them higher than sites that end with .co.uk.  provided those sites are relevant search results.
http://www.searchenginejournal.com/why-there-are-more-generic-com-tld-results-in-uk-serps/12652/

Human Visitors First

August 23rd, 2009

A post in a forum says that it’s important to not focus too much on optimizing for Search Engines and Spiders. Instead, by optimizing right for actual Human Visitors you will in turn be optimizing for the Spiders. The most important thing to have is unique content that visitors actually want to read. If they like it they are more apt to provide a link to your site or that individual content, in turn those links show the Search Engines that your Site is valued.
http://forums.digitalpoint.com/showthread.php?t=1450672

Free Traffic System

August 23rd, 2009

Peter Lee in Digitalforum says that there is a free service he used to get plenty of one-way links. It’s called Free Traffic System. According to other people who also used it, says it didn’t only helped them get massive amount of one-way links, it also helped their keywords to get to the first page of Google.
http://forums.digitalpoint.com/showthread.php?t=1420518

Yahoo’s Relevant Results

August 21st, 2009

Yahoo shows the result that are very close based on the text being shown on the website compared to Google. They show most related not just the text but the whole site’s services or purpose.
http://www.submitexpress.com/bbs/about19189.html

More Traffic From Bing

August 21st, 2009

Jokarl says in SE Roundtable that Bing is actually pretty good and he started to get more and more traffic from Bing. Meaning that more and more people use it to search online and another alternative to Google.
http://forums.seroundtable.com/showthread.php?t=4509

User Behavior Data

August 21st, 2009

Search engines are incorporating another factor into their ranking algorithm – user behavior data. Search giants (Google in particular) have collected, and continue to collect, enough data to start using it as a ranking factor.
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/The-Emerging-Importance-of-Behavioral-Data-in-Rankings/

Privacy Policy in Websites

August 21st, 2009

The Privacy Policy in the footer of your site is not SEO but it is just for Google Adsense purpose, according to a post in Digitalpoint. If you have Privacy Policy in your adsense blog or website, you can have a better adsense value for you ads and most advertisers will trust to advertise on your site or blog.
http://forums.digitalpoint.com/showthread.php?t=1462341

Best Way for New Traffic

August 21st, 2009

A forum poster says that the best way to attract new traffic and visitors are blogging and microblogging. There are also more strategies which allows you to publish great unique content easily just like WordPress.
http://forums.digitalpoint.com/showthread.php?t=1453528

Automatic Submission

August 21st, 2009

According to Bertrand-Grospellier in a forum, he doesn’t use automatic submission because although you have saved some of your time, the results would not be as satisfying as manual submission. Some would not even be submitted when you do automatic submission while some would be considered a spam.
http://forums.digitalpoint.com/showthread.php?t=1446137

Structural (Semantic) Mark Up and Separate Content

August 21st, 2009

Semantically structuring your mark up helps search engines understand the content of your webpage which is of course a good thing. Making proper use of heading elements is essential because search engines give more weight to the content within the heading elements.
http://www.submitexpress.com/bbs/about19706.html&sid=a0f2698bd61888e3e1d68c0c38f3788d

Social Media Optimization

August 21st, 2009

The concept behind Social Media Optimization is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines (such as Technorati), and more frequently included in relevant posts on blogs, podcasts and vlogs.
http://www.submitexpress.com/bbs/about19728.html&sid=a0f2698bd61888e3e1d68c0c38f3788d

JumpTag For Your Site

August 21st, 2009

In a forum post, Bhawana says that the first way and easiest way in getting site indexed very quickly is to create a JumpTag for your site. Just create an account at Jumptags.com and create a bookmark. The reason this works so well is because Jumptags will put all new bookmarks on the very front page, which means that your link will also be on the front page, and Google will spider it.
http://forums.digitalpoint.com/showthread.php?t=1464955

About Page in Websites

August 20th, 2009

According to AvidBiometrics’s comment in a forum, you should optimize every page on your site. You can optimize your “About” page towards other keywords you want to promote on the site. Every page helps, he said.
http://forums.digitalpoint.com/showthread.php?t=1465504

Traffic Ambassadors

August 20th, 2009

If you have a content-rich, optimized site, you’re likely getting a substantial amount of organic traffic from channels you didn’t plan on – visitors searching for something related to your business who briefly land at your site and move on. Rather than ignore this extra traffic, you should engage them as potential ambassadors and influencers. Just create content that makes B2B sellers (influencers) pass along or recommend our site, or become ambassadors for eBooks, and share with their B2B marketing counterparts (our buyers).

http://searchengineland.com/turning-unintended-traffic-into-ambassadors-24114

Important People By Yahoo

August 20th, 2009

Yahoo was spreading the word about Important People, a new tool that’s “so beta it’s not even alpha. Important People is being considered for inclusion in Sideline, a desktop application that Yahoo developed to let Twitter users monitor hot trends and other keyword searches in the Twitter stream.
http://searchengineland.com/yahoos-social-plan-twitter-twitter-more-twitter-24215

Ad Quality Effect

August 20th, 2009

Since Google ranks ads by bid times ad quality, ads in higher positions tend to have higher quality and higher quality ads tend to have higher conversion rates. Thus you may see a correlation between auction position and conversion rates just due to this ad quality effect.
http://adwords.blogspot.com/2009/08/conversion-rates-dont-vary-much-with-ad.html

Highest Rate in Search Engines

August 19th, 2009

With SEO, you can rank naturally in Google or other popular search engines without need to pay for clicks. It has been proven again and again that traffic from search engine converts at the highest rate.
http://forums.digitalpoint.com/showthread.php?t=1463907

Niche Competition

August 19th, 2009

According to Xanum in a forum, it is important to consider the main keyword for your niche while choosing domain name. If properly chosen, your site can get quality organic traffic even for years, without any promotion.
http://forums.digitalpoint.com/showthread.php?t=1464577

Google’s SEO Starter Guide

August 19th, 2009

While none of Google’s “secret sauce” is revealed within its pages, the Google guide to SEO does provide a number of interesting tips for webmasters who are new to search. Included in the Guide are Google’s best practices for title elements, meta tags, URL structure, navigation, content, anchor text, headers, images and robots.txt. In addition, Google’s Search Engine Optimization Starter Guide provides a list of additional resources provided free from Google. Also the Google Starter Guide is now available in 40 languages.
http://www.submitexpress.com/bbs/about19762.html&sid=1c0ffb34bc9deb57de0219965ac292ec

Links in Content vs. Permanent Navigation

August 19th, 2009

It appears that Google and the other engines are doing more to recognize location on the page as an element of link consideration. Thus, employing links to pages in the Wikipedia-style (in the body content of a piece) rather than in permanent navigation may potentially provide some benefit. Don’t forget, however, that Google only counts the first link to a page that they see in the HTML.
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization

Search Ranking & No Follow Tag

August 19th, 2009

A comment in a blog says that search ranking is God for SEO but a good portion of the overriding goal is to get those targeted eyeballs on the website. The “no follow” tag makes sense in this case since it keeps (or helps minimize) the spamming of superfluous links on articles and blogs.
http://www.seomoz.org/ugc/the-importance-of-nofollow-links

Natural Position of New Websites

August 19th, 2009

Glyn says in a forum that new websites tend to go in high and then drop down for a couple of months before finding their “natural position”. He also noticed that there’s a big variance in listing positions based on whether Adwords campaigns are on or not.
http://www.cre8asiteforums.com/forums/index.php?showtopic=72078

Risk in Buying Links

August 18th, 2009

According to Brawnydt in a forum, buying links is great if you know what you are doing and are willing to shell out the money. However, you always run the risk of getting in trouble, and your site can quite easily be reported for buying/selling links and disappear forever.
http://forums.digitalpoint.com/showthread.php?t=1461769

Bing is a Fad

August 18th, 2009

Someone commented in Digitalpoint that Bing is a fad which will grab some users on launch due to advertising or whatever reason. Users will test it and play for a while with their oohs and ahhs and then go back to their normal Google “routine”. Google is a simple no gimmick tool in which controls the search market.
http://forums.digitalpoint.com/showthread.php?t=1439833

Potential Traffic

August 18th, 2009

If you are new to the search engine marketing world, then you may not yet be familiar with long tail terms. Website traffic coming from major search engines is a function of your content. The more content on your website, the greater the amount of potential traffic, which then results in higher website income or increased leads.
http://www.seochat.com/c/a/Search-Engine-Optimization-Help/Maximizing-Your-Sites-Long-Tail-Keyword-Traffic/

Google Insight

August 18th, 2009

Google Insight offers a new and very useful tool for researching keywords. In all SEO processes, keyword research is the most critical part. A mistake in the keyword research means a failure of the whole SEO campaign.

http://www.seochat.com/c/a/Search-Engine-Optimization-Help/How-to-Use-Google-Insight-for-Search-Engine-Optimization/

Link Building for Small Ecommerce Sites

August 18th, 2009

In a blogpost, link building for small ecommerce sites can be amongst the toughest SEO challenges – but also the most common. These are targeted at small companies, probably with limited internal resource or a small SEO agency contract, and who don’t have a PR firm able to get them into newspapers or an advertising budget that will put them in magazines, on radio, etc.
http://www.seomoz.org/blog/link-building-for-small-ecommerce-sites

Buying New Blogpost

August 18th, 2009

When you buy new blogpost with keyword it gets backlink from homepage with high pr and you get good rank in SERP, but once the blogpost is out of homepage it may be pr0 and you lose rank in SERP and Google updates SERP almost everyday.
http://forums.digitalpoint.com/showthread.php?t=1447615

Changing The Title Tags

August 18th, 2009

According to Mrandrei in a forum, changing the title tag will definitely affect your ranking, especially if you put keywords in there that haven’t been previously optimized. Keyword competition also plays a big role in any metatag revision. Putting new tags and keywords means starting your linkbuilding activities all over again.
http://forums.digitalpoint.com/showthread.php?t=1461675

Buying Domains

August 17th, 2009

According to a forum post, domains by themselves have very little (if any) value. Buying domains and redirecting them another, would give you no benefit at all. This assumes that the other domains have no backlinks. If they are existing domains, and have backlinks, then the effect is different.

http://www.highrankings.com/forum/index.php?showtopic=41377

Twitter Search

August 17th, 2009

Twitter is now effectively competing in search with not only the major players but all the third parties that are using the site’s API as the backbone of their own engines.

http://searchengineland.com/twitter-gets-more-serious-about-search-24058

Forecasting Feature

August 17th, 2009

Google has announced a few new features in its Google Insights for Search keyword research tool. People think that the most important is a new forecasting feature that aims to extrapolate future popularity of keywords (based on historical trends and search patterns).

http://searchengineland.com/google-adds-keyword-forecasting-insights-tool-24069

Search Scale

August 17th, 2009

One thing Microsoft and Yahoo were touting as a major advantage to them teaming up, is that their search scale will grow tremendously. The benefit of the search scale, or search volume query, growing is that Microsoft and Yahoo will have more data to analyze and use in order to compete against Google.

http://searchengineland.com/google-calls-yahoo-microsofts-explanation-of-search-scale-bogus-23998

Meta Keyword Tags

August 13th, 2009

If you are using meta keyword tags, make sure the keywords you use are in the page copy. It won’t help in your ranking though. Using them incorrectly could harm your ranking.
http://www.searchengineforums.com/google/1232195316/

Pad File Submission

August 13th, 2009

A PAD file is a Portable Application Description, which every software program has, kind of just like a general universal file which helps other people understand what the program is. It helps with SEO for software companies by submitting to download sites and directories, which in turns generate backlinks.
http://www.highrankings.com/forum/index.php?showtopic=41307

Domain Name

August 13th, 2009

According to Homey – a forum poster says that domain name is very important in the serps. Bing is huge on domain names, having the keyword domain means a lot with Bing.
http://forums.digitalpoint.com/showthread.php?t=1449320

Quantity Boosts Traffic

August 13th, 2009

According to Darren Rowse of Problogger, the quantity of his site’s content – instead of one post per day he now have two per day. This has definitely boosted traffic but more importantly it seems to have increased reader engagement a little, he said.
http://www.problogger.net/archives/2009/08/05/reader-engagement/

Penalized by Google

August 13th, 2009

If you have been penalized by Google, a major warning sign will be a drop in rankings. The net effect of this drop will usually be a smaller amount of referred traffic from the search engine. As most sites capture the majority of their audience from an engine, a drop in traffic represents a significant problem.
http://www.searchmarketingstandard.com/google-tools-identify-google-penalties

Black Hat Techniques

August 13th, 2009

Black hat techniques have long been criticized in search marketing: “Black hat” practices are now cropping up in social media. This panel takes a hard look at the right and wrong ways to go to market with a social media based marketing component, and how to spot early signs that you may be heading for trouble.
http://www.searchenginejournal.com/social-media-white-hat-vs-black-hat/12493/

Backlinks from Authority Sites

August 12th, 2009

Getting a link is not difficult, but it’s the quality of the link that is important, not the amount or quantity. If you get a backlink from an authority site it is worth much more than an irrelevant link from a site not related to your maket. Getting these high quality links are not easy, but if you include good content in your site it will automatically get natural links.
http://www.submitexpress.com/bbs/about19607.html&sid=c67296048e90bea4ff9b1962b2f6d9b2

Survey That Affects SEM & SEO

August 12th, 2009

A blog post in Marketing Pilgrim says that two-thirds of marketers surveyed said they were using SMM, up from only 20% of marketers in the 2007 survey. The most popular social sites for marketers were Facebook (74%), YouTube (65%), Twitter (63%), and LinkedIn (60%). Only a quarter of marketers were using viral video in 2007.
http://www.marketingpilgrim.com/2009/08/viral-video-social-media-marketing-up.html

Speculations on Google Alerts

August 12th, 2009

A forum moderator noticed that Google Alerts can indeed be very old. According to him, it is perhaps using a different version of the database or perhaps the algorithm that produces the alerts works in a different way from the search algorithms.
http://www.cre8asiteforums.com/forums/index.php?showtopic=72314

Smaller Sitemaps

August 12th, 2009

A new member of a forum says that smaller sitemaps are more efficient, according to his own practice. The smaller the sitemap is, the lesser the time you’ll expect to be (re)visited by bots.
http://www.cre8asiteforums.com/forums/index.php?showtopic=72339

Submitting Your Website

August 12th, 2009

According to a forum, search engines used to have limited capacities earlier and relied on people submitting their sites to them (remember they used to be directories earlier). Nowadays, they are quick enough to pick up sites when they see many links to a site.
http://forums.digitalpoint.com/showthread.php?t=1455413

Local Search Optimization

August 12th, 2009

Providing your location identifiers both to your site visitors and the search engines is vitally important, if you have a shop or provide services in your local area. However, specifying your location is also important even if your customers are not restricted to a geographical location. This will allow you interest those people that prefer to have business with people from your location. Though there may be a temptation to include your physical address for the search engines, you’d rather focus on providing it for your visitors. It increases your credibility greatly, especially if you have a specific physical address and a phone number.
http://forums.digitalpoint.com/showthread.php?t=1455586

Next-Generation Architecture of Google

August 11th, 2009

Announced at the Webmaster Central Blog, Caffeine is “a secret project: a next-generation architecture for Google’s web search. When Google wants to get new results populating in its index, it often does so, even before it fully gets to cache/index the page.
http://www.marketingpilgrim.com/2009/08/google-caffeine-test-suggests-too-much-emphasis-on-real-time-indexing.html

SearchWiki Feature

August 11th, 2009

Google has taken personalization a big step further with their SearchWiki feature. This allows people to actually rearrange the search results to suit themselves, post notes about pages (which can be read by others) and even to block some pages or sites from displaying at all in their personal search results.
http://www.seo-scoop.com/2009/03/17/pulling-rank/

Target Phrase

August 11th, 2009

According to a forum, you can optimize any page for any phrase. Of course this usually means altering the content of page as it currently stands. And if the phrase you want doesn’t mesh well with another phrase for which you’ve already got a page ranking, simply create another page that targets the 2nd phrase.
http://www.highrankings.com/forum/index.php?showtopic=41159

Number of Words in Title Tag

August 11th, 2009

According to Michaelj72 in a forum, he doesn’t really count the characters anymore in the title tag as most of his titles are from 8 or 9-15 words and it worked well over the past 10 years. But he tries to make the first 7-10 words pretty much describe the page/s as those are the visible text on Google.
http://www.highrankings.com/forum/index.php?showtopic=41345

Bid Simulator

August 11th, 2009

The bid simulator is a feature of the new AdWords interface that shows you the potential impact of your bid on your advertising results. While it can’t predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids.
http://adwords.blogspot.com/2009/08/bid-like-pro-with-bid-simulator.html

Cashback Program

August 11th, 2009

Microsoft announced that they have created a “Bing stimulus package” using the Cashback program, in an attempt to encourage searchers to use Bing more often. Cashback is a way for Microsoft to give searchers who buy products from select merchants, after discovering those merchants through Bing, a gift, a discount.
http://searchengineland.com/microsoft-doubles-up-on-cashback-to-give-bing-a-boost-23834

Fluctuations in Google

August 10th, 2009

Google continues to update. That is why rankings do fluctuate also. If the sites stay on top position for the past several weeks, then it’s a good sign that they maintain their rankings, according to My_Misyel’s post in a forum.
http://www.submitexpress.com/bbs/about19624.html&sid=1a73f62d48b41ea44a9cfacb3a326b96

Faster Results with Bing

August 10th, 2009

One comment says that optimization is the main reason he is so glad that Yahoo and Bing joined forces. Optimizing for Bing is so much easier than Google and you can also target popular keywords and get faster results with Bing.
http://forums.seochat.com/msn-search-optimization-61/bing-optimization-264690.html

SERPs Ranking

August 10th, 2009

In SeoChat forum, ClickyB says that PageRank plays a far smaller part in enhancing serps rankings than most people say/think/assume. In general, more (followed / one-way) inbound links (from any page) = better PR for your pages = more popularity (assuming the links send traffic) but the influence on serps is more a product of the relevance of the linking page/site and the anchor text used in the link rather than the PR of the linking page.
http://forums.seochat.com/google-page-rank-47/why-do-you-need-pr-225107-4.html?#post721034

Difference of the 3 Major Search Engines

August 10th, 2009

Sayedjustetc posted in DigitalPoint forum that Yahoo favors keyword density, MSN favors fresh content and Google favors Page Rank. Three different favorable ways from three popular search engines.
http://forums.digitalpoint.com/showthread.php?t=1447728

Quality Score

August 10th, 2009

It has been rumored that isolating a keyword in a unique AdGroup will increase quality score. While this is not necessarily true, it highlights the reason why it’s important to have an organized account: control. By placing each of these top terms in a unique AdGroup, you can create keyword/ad/landing page associations that are more relevant—effectively increasing Quality Score, clickthrough rates (CTR), and subsequently driving down cost per click (CPC).
http://searchengineland.com/how-to-maximize-the-impact-of-your-top-performing-keywords-22689

Secret Project of Google

August 10th, 2009

According to Search Engine Land, Google has just unveiled a “secret project” of “next-generation architecture for Google’s web search“. This new architecture appears to include crawling, indexing, and ranking changes. For the first time, Google isn’t simply incorporating these changes into their existing infrastructure or replacing it. Instead, they’re providing a developer preview and are asking webmasters and power searchers to try it out and give them feedback.
http://searchengineland.com/caffeine-googles-new-search-index-23823

Google AdWords

August 9th, 2009

A post in a forum says that Google AdWords stand at the top both for advertisers and also publishers. Google will discredit a lot of invalid clicks and this is in favor of the advertisers and they can safely depend on the ads to bring real visitors to their pages.
http://www.submitexpress.com/bbs/about19200.html

Re-finding Keywords

August 9th, 2009

Re-finding behavior is more common than many search engine optimization (SEO) professionals might imagine. Log files, keyword research tools and web analytics data rarely reveal specific re-finding keywords that direct observation, usability tests, and field interviews provide. Determining re-finding keywords is tricky because you cannot use web analytics data and keyword research tools to determine specific re-finding keywords.
http://searchengineland.com/optimizing-for-re-finding-search-behavior-23025

400 Directories

August 9th, 2009

According to Mwya, it is very effective to post your site to 400 directories manually. It made her site ranked quickly in all search engines for her target keyword.
http://www.submitexpress.com/bbs/about17093-0-asc-60.html

PDF Presence in Websites

August 9th, 2009

Loren Baker, an editor of Search Engine Journal says that using basic SEO techniques to optimize the indexing and presence of PDF and other document types is an essential part of the entire search marketing mix, especially for businesses which insist on having their online documents in PDF format, for restaurants which use PDF for menus or ebook & whitepaper publishers who utilize online PDF docs for marketing campaigns.
http://www.searchenginejournal.com/learn-seo-for-adobe-pdf-docs/12388/

Bulk Directory Submissions

August 9th, 2009

Someone commented in Digitalpoint that Google have mentioned to avoid links from bad neighbourhood. If a directory has lots of broken links plus no editorial guidelines then this is a bad site to get backlinks from. Bulk submissions are never recommended by anyone.
http://forums.digitalpoint.com/showthread.php?t=1450314

Updated Algorithms of Google

August 9th, 2009

Aaron in a forum post says that the only way you can identify if Google has updated algorithms is to have around 200 websites and track the sites performance on a daily basis. The only thing you can do is to keep reading updated material from the experts and to keep a close eye on your own sites.
http://forums.digitalpoint.com/showthread.php?t=1448135

Yahoo – Not A Search Company

August 9th, 2009

According to a blog post, Yahoo was running its own search tech. It devoted substantial resources to search technology during the first 7 years when it used a directory system. It devoted even more substantial resources over the past 5 years it has been using a crawler-based model. To say Yahoo was never a search company simply flies in the face of the evidence, says Danny Sullivan – editor-in-chief of Search Engine Land.
http://searchengineland.com/revisionist-history-bartz-claims-yahoo-was-never-a-search-company-23725

Algorithm Updates for Worst

August 6th, 2009

Algorithm updates don’t always go the way they’re expected to it seems. Back in 2007 Aaron Wall of SEOBook reported an update that was giving some highly unexpected results where authority sites were being demoted in favor of spammy sites. So updates sometimes end up making things worse, not better.
http://www.seo-scoop.com/2009/04/21/are-you-ready-for-the-upcoming-google-algorithm-update/

HTML Tags

August 6th, 2009

Prowler says in a site that HTML tags still play a big role in SEO. After all the critters still have to make something out of what they are fed. Word proximity, ratio of pure content to the code and page structure appear to play a dominant role.
http://www.searchengineforums.com/seo-general/1233961274/

Negative Keyword Research

August 6th, 2009

According to an e-commerce blog, one of the tedious aspects of PPC keyword research and most difficult to thoroughly perform with just the traditional tools is negative keyword research. This link describes how to use Google Suggest (now integrated with the Google.com search box), Google Shopping and Buzzillions. You can also use eBay for negative keyword research and hack Google Analytics to expose the exact search phrases for your broad matched PPC keywords.
http://www.getelastic.com/applications-of-keyword-research/

Between Google & Yahoo

August 6th, 2009

Someone commented that people think Google and Yahoo are search engine companies, but they are not; they are advertising companies that give away free search in order to get large quantities of eyeballs in front of their advertising client’s messages. New methods of marketing will be coming up all the time. SEO will burn out to: all major advertisers have to do is insist that Google and Yahoo not bill them for bogus ad websites and click through from sub-vendor companies that hire people to click but not buy.
http://www.submitexpress.com/bbs/about19401.html&sid=9498f75d736334878c85612e8d5186df

On-site & Off-site

August 6th, 2009

A forum post says that in onsite: Page title is the most important and in Offsite: Backlink is the most one.
http://forums.seroundtable.com/showthread.php?t=4799

Wordpress

August 6th, 2009

Neiljhonson says in a forum that if you like to get listed quickly in Google search engine then you should use wordpress for creating your website or blogs because there are many blog ping services that can get crawled by search engine in less time.
http://forums.digitalpoint.com/showthread.php?t=1445478

Constant Change

August 5th, 2009

As loads of sites get built and indexed everyday, and because websites get updated everyday, the results of the search engines are fluid, constantly changing. PR is overrated. Gotaclick says in a forum that it’s far more important to target a search phrase and try to make your page the most relevant for that phrase.
http://www.submitexpress.com/bbs/about19402.html

Web Page Optimization

August 5th, 2009

Optimization of your web pages for search engines is the first criteria required for getting to the top. But in today’s competitive fields, for the same keywords or search terms thousands of sites are optimizing their pages. So search engines use other factor to identify which sites are good and should come on first page. Search engines do this by checking the links that pointing your site. If there are large number of links that are relevant to your site, and that links coming from good directories, search engine decide that your website is a good, and it will be displayed higher up in their search result pages.
http://www.submitexpress.com/bbs/about19322.html

SEO for Bing

August 5th, 2009

According to a site, SEO for Bing is worth your optimization effort. Even if the lowest numbers are accurate, 15% of search market share is worth the optimization effort. Bing’s algorithm, while certainly an upgrade from Live.com still has a few noticeable preferences, such as concentration on keyword use in subdomains and root domain names (Google loves exact keyword matches, but Bing really likes any keyword placement in the sub or root).
http://www.seomoz.org/blog/top-10-things-the-microsoftyahoo-deal-change-for-seo

Toolbar PR

August 5th, 2009

Michael Martinez in a forum says that any site that has earned a legitimate Toolbar PR of 7 should be getting at least its core pages crawled on a frequent basis. That’s a natural consequence of having many value-passing links in a backlink profile.
http://www.highrankings.com/forum/index.php?showtopic=41298

Nofollow Attribute

August 5th, 2009

The Nofollow attribute prevents the content to be indexed by search engines. Moreover the interpretation of this attribute differs from one search engine to another. Some do not follow the link to the page being linked to, while others still follow the link to find new web pages and index it.
http://forums.digitalpoint.com/showthread.php?t=1445058

301 Redirect

August 5th, 2009

In a forum, someone says that you can do a 301 redirect multiple ways, including the code of the home page. If, at a minimum you do a 301 redirect from the home page of the old site to the home page of the new site you’ll save a lot of your SEO juice.
http://forums.digitalpoint.com/showthread.php?t=1444815

Flash Websites

August 5th, 2009

Someone posted a comment that it’s funny whenever people are claiming to be an SEO expert and then talk about hating clients with flash websites. Flash websites can actually make SEO so much easier and make the SEO’s job much less complicated. Having a flash site will allow the client to get the design/graphical style they want without any negative effects to the SEO, according to him.
http://seoblackhat.com/2009/08/01/flash-and-seo/

Google’s Business Model

August 5th, 2009

Jamesgand in his post says that Google keeps changing because that is what they do to stay ahead of the competition and drive their business. Google’s business model is constant improvement, and thus far they have had great success with what they’ve been doing.
http://www.submitexpress.com/bbs/about19416-0-asc-15.html

Quality Content

August 4th, 2009

In a forum, someone says that quality content is the whole purpose of having a website, or at least the whole point of a visitor coming to a website. People want to see top-notch content. If you give people what they want, then you will see results. The ultimate holy grail of SEO – give people what they want.
http://forums.seochat.com/yahoo-search-optimization-60/seo-for-yahoo-262938.html

Keyword Rankings

August 4th, 2009

Tara33 in a forum says that the site’s stats or raw traffic logs will also confirm the rise or fall of the keyword rankings. One must have complete knowledge of both – site and keywords in the search engines, especially Google.
http://forums.digitalpoint.com/showthread.php?t=1442420

High PageRank

August 4th, 2009

A post in a forum says that if you have high PR in Google, then automatically you will be having higher PR in Yahoo and MSN. For example try to search any keyword in Google and note which site is on top. Then do the same in Yahoo and MSN – the result will be the same.
http://forums.digitalpoint.com/showthread.php?t=1440376

YouTube Promoted Video Ads

August 4th, 2009

According to Searchengineland, Google has expanded the YouTube Promoted Video ads product to enable advertisers to place their videos in the “related videos” section of other videos. Prior, Promoted Videos only displayed on the YouTube search results page. Now, advertisers can opt their promoted videos into the ‘content network’ and have them displayed in the related videos of other videos.
http://searchengineland.com/google-launches-content-powered-youtube-promoted-video-ads-23562

Social Bookmarking

August 4th, 2009

Social bookmarking is a method for internet users to store, organize, search, and manage bookmarks of web pages on the internet with the help of metadata. Social bookmarkings will increase your traffic, backlinks and eventually will rank at major search engines.
http://forums.seroundtable.com/showthread.php?t=2958&page=3

More Queries

August 4th, 2009

Michael Martinez in a forum says that the more text you have on a page, the more queries for which it is relevant. Being relevant for a query does not guarantee the page on top ten listing for that query, but it does increase the search visibility of the page.
http://www.highrankings.com/forum/index.php?showtopic=41230

Quality & Relevant Backlinks

August 4th, 2009

If you want to generate a lot of quality and relevant backlinks quickly then you may love this method: backlink with the appropriate anchor text in the forum signature. Just find some relevant forums and start contributing naturally and use social networking websites that offer to create your own website/blog on their subdomains. Usually these domains already have decent PR. So in this case you create relevance yourself writing short product review or article with 2-4% keyword density. Titles must contain your main keyword as well.
http://forums.seochat.com/google-optimization-7/what-is-the-fastest-method-to-appear-on-first-page-264838-2.html

Ranking Results

August 3rd, 2009

A post in a forum says that Alexa is not accurate. The rankings from Quantcast.com and Compete.com offers some more accurate results. Their not perfect either but more accurate.
http://forums.digitalpoint.com/showthread.php?t=241371